Best Western Europe, the European arm of the world's largest hotel brand has chosen the Communicator® enterprise email management platform from Communicator Corp (www.communicatorcorp.com) to provide a centralised email communications system that supports the individual needs of twelve countries.
Used in conjunction with Best Western Europe’s existing CRM system, Communicator® is used for all Best Western’s email-marketing activities including newsletters, targeted sales promotions and loyalty communications.
To maximise customer value and to meet the needs of its business units in each country, Best Western Europe will use the dynamic content and comprehensive personalisation tools in the Communicator® platform to ensure that all email communications are targeted and relevant to the data they carry on customers.
One important factor behind Best Western Europe’s choice of Communicator® was its “Intelligent Delivery Solution” (IDS) functionality. This unique, next-generation technology utilises an intelligent, self-learning methodology to ensure that an organisation’s email campaigns and business-critical, transactional communications alike achieve maximum inbox placement.
In addition, IDS protects and builds the senders reputation as a responsible email communicator. The system’s advanced intelligence achieves this by automatically responding to ISP/IEP policy changes, and bases future sending rates and patterns upon the statistical analyses of previous campaigns. This increases delivery rates and in this case will help Best Western Europe to achieve best practice against policy variations as and when they happen.
Central to Best Western Europe’s communications strategy was the need for a solution that enables communication in any language in Europe, with the ability to facilitate the highest possible local delivery rates. Communicator® met this need.
Commenting on the choice of Communicator Olaf Reimann, Chief Marketing Officer of Best Western Europe noted, ”Best Western Europe maintains the highest standards of customer contact and it is especially important to observe best practice in our email communications. Communicator Corp helps us achieve this by maximising accurate, inbox placement. “
For his part James Bunting, Director of Research & Strategy at Communicator Corp welcomed Reimann’s comments, adding “The Best Western brand has an enviable reputation for consistent quality and customer care. It is important, therefore, that they maintain these high standards in all their email and e-marketing communications with their customers. We are delighted that they have chosen Communicator to achieve this. “
About Communicator Corp (www.communicatorcorp.com)
Communicator Corp is a leading global enterprise email management company, providing technology based solutions, strategy and expertise for email communications. The company was founded in 1999. Since inception the business and consultancy have consistently evolved, creating and maintaining Communicator Corp's position as an industry leader.
Communicator® is an enterprise email management platform for all one to one and one to many messaging.
Delivering proven cost savings and increased revenues from email marketing to transactional and service messaging.
The company has also developed a flexible range of associated services to meet the needs of any organisation. These include data services, managed, collaborative and self-service options.
Clients include: Adidas, Thomson Reuters, Toshiba, Best Western, River Island, Transport for London and ITV.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 801 countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
For further information, please contact:
+44(0)791 221 4901
The RIGHT Image PR and Marketing Group
+44(0)7758 372527 / +(0)0844 561 7586
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