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Turn Your Sales Force into Profit Heroes

Peter Brook announces the release of his first book ‘Turn Your Sales Force into Profit Heroes’ which unleashes intelligent ways to breed new life into sales management, delivering secrets for unlocking the inner strength of sales teams.

Out in bookstores this week and published by Infinite ’Turn Your Sales Force into Profit Heroes’ is an intelligent and clearly defined guide that will help businesses stay on top and continue to reap profits throughout this difficult economic downturn.

Paul S Walsh, CEO of Diageo, close friend and associate of Brook, wrote the foreword for the book and praises it as “timely, relevant and thought provoking”.

Brook is a highly recognised and authoritative commercial consultant who has worked for some of the biggest global branded companies. In ‘Turn Your Sales Force into Profit Heroes’ he promises to look beyond monthly targets and whip cracking, in order to help businesses maintain and boost their profits through this downturn.

The book is available to purchase at all major bookstores and online at amazon.


For further information please contact Kelly Lloyd-Watson on 020 8 600 2544 or

Praise for ‘Turn your Sales Force into Profit Heroes”

“We want leaders who use our shared cultural values as sources of energy and inspiration for their teams, and this philosophy is at the core of how we select and train them. Every one of our people is entitled to a great manager.

Our overarching ambition in doing all of this work is to be every bit as good at sales as we are at marketing. In turning all of our sales force into profit heroes, we can deliver competitive advantage. That is a prize worth pursuing, and encapsulates why a strategic focus on sales will always be smart business.

This book is timely, relevant and though- provoking.”

Paul S. Walsh, CEO Diageo plc

“Peter Brook has put together an immensely relevant and practical guide to improving sales team performance. At its heart is systematically improving sales team capability through structured and leader led coaching and training. This ‘how-to’ approach is relevant to any business with sales teams serving customers who compete in a fast-paced and consumer-led world.”

Roger Bellis, Group Director, Human Resources, Rexam plc

Further background on Peter Brook:

In founding REL Sales Consulting Peter Brook brought with him 20 years of experience with four major businesses taking him to over 35 countries. Peter spent his early career in pub and hotel retailing in the UK, later moving into more internationally focused roles. Immediately prior to establishing REL Sales Consulting Peter spent 3 years embedding and co-authoring a significant global change programme. This focused on equipping a market-leading business to achieve outstanding customer and consumer results through the development of a highly effective and superbly equipped six-thousand strong, international sales team.

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