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Sense Internet, the new media and software development agency, has developed a free GPS-based iPhone application that allows users to find and book the nearest Travelodge or affiliated hotel room. It’s believed to be a UK first and follows close liaison between Sense, Apple and Travelodge over its development. Even prior to its release, the excitement surrounding the new Travelodge iBooker has led to the application being shortlisted for the β€˜Best Use of Mobile Technology Award’ at the Yorkshire Digital Awards 2009.

The iBooker can be downloaded to the iPhone from iTunes
and - thanks to its GPS feature - the display shows where the nearest available Travelodge or affiliated hotel room is, with the price. A simple three-step booking procedure secures the room.

β€œIt’s fast, neat and convenient – and the idea for it came out of our constant innovation programme,” says Sense Internet Managing Director Aidan Cook. β€œWe are always thinking of ways to help our clients and this innovation is just one of the many we have devised.

β€œWe’re especially chuffed because the application looks like a UK first. To our knowledge no other chain of hotels has a product like it and to ice the proverbial cake, it’s on the way to the Yorkshire Digital Awards.”

For more details and to download the application visit:

About Sense Internet

Sense Internet is a leading new media strategy and development agency, delivering projects for a wide variety of market-leading brands. One of the UK's earliest web design companies, Sense is one of a small number that has remained independent, unamalgamated and profitable throughout its history.

As well as awards for client work, Sense has won plaudits for its focus on responsible business practices and sustainable development. This focus contributes to Sense’s reputation as one of the best places to work in marketing and technology.


More information from:-

James Hepton, Marketing Manager, Sense Internet,
Em: T: 0113 293 7373

Paul Whitehead, Western Associates PR,
Em: T: 01428 641413

This press release was distributed by ResponseSource Press Release Wire on behalf of Western Associates PR in the following categories: Men's Interest, Women's Interest & Beauty, Travel, Media & Marketing, for more information visit