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With the Eurostop system the task of stock replenishment is not only so much easier, but also more efficient

Press Release
26th March 2009

Long Tall Sally selects Eurostop systems for stores nationwide
Leading fashion retailer for taller women invests in up to the minute IT systems to manage stock and sales across stores nationwide

Eurostop, a leading supplier of retail systems to the Fashion, Footwear and General Merchandise sector, announced that it has supplied Head Office retail management information system e-rmis to Long Tall Sally, the UK’s leading retailer for clothing for tall women in the UK. Long Tall Sally uses Eurostop’s solution to capture sales across its 21 stores nationwide, as well as monitor stock across its successful catalogue and online business.

The company has invested in Eurostop e-rmis head office management for point of sale, stock control, monitoring and reporting. It chose Eurostop’s systems as a result of Eurostop’s proven experience in the retail market. Over ninety employees at Long Tall Sally, based in the warehouse, head office and in each of the stores now use the Eurostop systems.

Sales data is captured at tillpoint using e-pos and fed through to the head office system. Long Tall Sally has two pools of stock, one to support the mail order business and the other for the stores. Integrating the stock systems with Eurostop’s solution enables the company to deploy stock across both its retail outlets and mail order. It gives an accurate picture of stock levels at each of the branches, helping to reduce shrinkage and to meet customer demand.

Long Tall Sally also uses the auto-replenish functionality within Eurostop’s system to ensure that stock levels are topped up in stores as required to pre-set maximum levels. The management team adjusts levels towards the end of the season to ensure that stock is phased out with new collections.

According to Tim Williams, Financial Director at Long Tall Sally; “With the Eurostop system the task of stock replenishment is not only so much easier, but also more efficient. We are able to control stock levels much easier at the end of the season, so that we are able to manage the demand and supply more effectively. It helps us to ensure that we do not overstock as we move into the next season styles.”

Mr Williams added, “Eurostop’ systems are comprehensive and for the range of functionality supplied they are extremely good value.”

Phillip Moylan, Sales and Marketing Manager at Eurostop Systems said; “Eurostop’s systems have been designed to help retailers manage stock efficiently across multiple channels. Being able to monitor hot sellers and replenish stocks to meet demand is vital for retailers to be able to maximise sales while minimising the amount of money tied up in stock.”



About Long Tall Sally

Long Tall Sally was founded by Judy Rich, a 6’ tall American who came to London in 1974. Fustrated at not being able to find clothes to fit in any of the London boutiques and shops, Judy opened the first store in 1976 in Chiltern Street in London’s West End. Today the Long Tall Sally range offers the taller woman everything for the wardrobe, from jeans and trousers to smart suits and evening wear. It also has an accompanying collection of accessories including hats, antique inspired costume jewellery, stylish boots and shoes. It has 21 stores throughout the UK.

The mail order catalogue business was started in 1977 and now has its own warehouse based in Croydon, Surrey. The company website, launched in 1997, offers the full range of Long Tall Sally’s clothing to customers in the UK and abroad.

Writer and TV Presenter Lisa Butcher has also recently joined the company as its resident style expert.

For more information, please visit:

About Eurostop

Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased outright, or as a hosted service.
e-data: The collection of tenants data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores and staff performances and productivity.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Joseph, Joy, Long Tall Sally, Matches, Octopus, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass, etc.

For more information visit: or contact:

Editors Contacts:

Phillip Moylan/Denise Proctor
Eurostop Limited
Tel: 020 8991 2700

Andreina West
PR Artistry Limited
Tel: 01491 639500

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Computing & Telecoms, for more information visit