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For Immediate release (see contact details below) and Natural Collection
A Force for Good and Natural Collection announced today that the companies are merging to create a single combined business to offer the UK consumer the best in eco-friendly, organic and fair trade products. The combined company, which operates in the UK’s £32 billion market for ethical and fair trade products and services, is projecting ambitious growth, with sales in the region of £8 million for 2009/10. The combined business will continue trading under both names using both online and mail order catalogue to reach its customers.

The merger of Natural Collection and brings together the two biggest brands in the sector. Natural Collection, founded in 1999 by Julian and Joanne Spector, is a pioneering mail order retailer who offers consumers natural and organic products through the pages of its catalogue and online shop. A three-time winner of The Observer’s Ethical Awards and positive voice for change in the sector, has blazed a trail on ethical retail even before it became fashionable., the younger of the two companies, was founded in 2004 by Vic Morgan and Andy Redfern. is one-stop shop for fair trade, organic and eco-friendly products. With a range of over 5000 products, the company aims to empower producers both locally and globally.

“Joining forces will enable both companies to build for an exciting future and to steer a good path through the challenging retail environment.” commented Andy Redfern, the CEO of the merged business. Joanne Spector, co-founder of Natural Collection added “Our new partnership creates great energy as we join together in our drive to promote fair trade and ecological products, which is especially important during a time when producers need the most support”.

With a shared mission to serve the ethical consumer, the combined organisation believes consumer power will play an even greater role in defining the future of shopping. A new era of information-intensive shopping will emerge that enables shoppers to make more sustainable decisions. “‘Hippy’ has evolved into ‘hip’ as ethical products now range from eco-gadgets to fair trade gourmet coffees.” added Vic Morgan, co-founder of the “Despite adverse economic climate this team has no intention of being held back. Together we are stronger”

Julian Spector said “We see tremendous growth opportunities in the UK market. Both companies are perfectly aligned with a common vision; by working together we can offer a blend of expertise which means we can be relied on as a one-stop-shop for all your ethical needs.”

The people:

Andy Redfern, Co-founder of Ethical Superstore

Creative maverick with a passionate belief in the ability of good business to alleviate poverty, assist cultural development and promote environmental sustainability. Work history includes Editor and Editor in Chief positions at leading business magazines and eight years at Traidcraft as Director overseeing Operations and International Development.

Vic Morgan, Co-founder of Ethical Superstore

Social entrepreneur with skills honed by a Harvard MBA and four years Management Consultancy in the US. Vic pioneered new ways of doing business in a company he founded which built a mainstream customer base for fair-trade and environmentally friendly merchandise in the US gift market. Experienced in venture development, strategy consulting, raising venture capital and public and private sector management.

Joanne and Julian Spector, Co-founders of

Joanne and Julian Spector are long time investors and entrepreneurs in social enterprises which aim to drive business towards ethical practice. Joanne and Julian believe in an optimistic future where, with positive actions, we can change the future for the better without stifling innovation or creativity.


Andy Redfern and Vic Morgan, Co-founder of,and Jo and Julian Spector Co-founders of are available for interview

For an interview or more information please contact Twanna Doherty on 0845 0099 9016 or 07974250077 (

Editors’ note:

• For further information please visit

This press release was distributed by ResponseSource Press Release Wire on behalf of (PointOV) in the following categories: Women's Interest & Beauty, Media & Marketing, Retail & Fashion, for more information visit