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The recruitment industry and business sector’s favourite show, The Apprentice, has just started and, the UK’s No.1 Jobs Search Engine, thought they’d use their secret weapon to predict the outcome…

…’s most experienced recruiter (20 years experience and FREC) has done it this time… going by the alias of “Sugar Daddy” he has already predicted the winner of the hit TV show, The Apprentice, as being 21 year old Rocky Andrews.

‘Not only has our “self-confessed-expert” predicted the ultimate winner of the show, he’s also predicted the week in which each of the other candidates will fall. And all before the show started. If he gets it wrong well… maybe I’ll be suggesting he uses the site to search for a new job!’ said Julian Felstead, MD of 1Job.

The predictions have been made based solely on the very sparse information provided by each candidate, on the BBC’s website.

‘Success in recruiting is often about intuition’ claimed Sugar Daddy, ‘With virtually nothing to go on I’ve had to use my gut instincts. I’m fairly confident that my predictions for each of the candidates fate will turn out to be largely correct… I hope so anyway’ he added.

1Job’s expert announced his predictions on 1Job’s The Apprentice forum and blog website

The search engine optimisation (SEO) and technical team at launched their “The Apprentice blog and forum” site for the new series, only a few days ago.

Already the site is holding the No.1 position on Google for the term “The Apprentice Blog” out of 1,050,000 results. ‘Another great example of 1Job’s expertise in SEO’, said Julian.

To see if 1Job’s expert ‘Sugar Daddy’ got it right on week 1, and to see his future predictions on all the candidates go to:

‘You can add your expert predictions and comments either on the blog or the forum of course… and maybe we’ll offer a prize at the end of the series’ said Julian Felstead.

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About - Jobs Search Engine:

The 1Job, the UK's No.1 Jobs Search Engine (source Hitwise), displays over 300,000 job opportunities each day. Over 1000,000 candidate referrals are sent to the job sites it lists each month. The business is operated by Direct Recruit Ltd, Swindon, Wiltshire. The search engine technology and algorithms were custom built in the UK and offer a unique job searching system for job hunters and a unique job advertising and traffic acquisition system for job advertisers in the UK and Ireland.

Contact: Wai Chun Lau – Marketing Executive or Julian Felstead Managing Director 7 Basepoint, Rivermead Drive, Westlea, Swindon, Wiltshire SN5 7EX
E: T: 0870 3500 230 W:

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