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LONDON, 11 March 2009 - following a three-way pitch including incumbent McCann Erickson, Acknowledgement & Web Liquid have been appointed to develop Avis Europe’s 2009 key pan-European campaigns across 13 markets.

Acknowledgement will develop and execute the creative strategy, with Web Liquid leading the media strategy, planning and buying. The campaigns will be focussed on driving direct revenue whilst ensuring Avis maintains its position as a value for money, premium car rental option.

Nicola Stone, Retail Marketing Manager for Avis Europe commented, “The proposition offered by partnering with Web Liquid and Acknowledgement promises to deliver the best optimisation of Avis’ Pan-European direct marketing strengths for 2009 onwards”

Tom Jordan, Managing Director of Acknowledgement said “We’re delighted to be working with Avis Europe, and will work closely with them to ensure we build on the successes of previous pan-European Sale campaigns”

David Shiell, Founding Partner of Web Liquid added “We have had a long and successful relationship with Avis in the UK and are very excited to be extending our relationship out to Avis Europe where our centralised management of Pan-European media strategy will allow us to create yet further efficiencies of scale alongside intelligent execution. The appointment also makes a statement to the industry that boutique independents such as Web Liquid and Acknowledgement can compete on a wider scale against the traditional agency networks.”


About Acknowledgement
Acknowledgement ( is an independent, London-based web agency specialising in digital design, development and strategy. Founded in 2003, its clients include AOL, MTV, Virgin Media, ITV and Time Out.
For further information please contact: Greg Watts, Commercial Director, 020 7655 6550,

About Web Liquid
Founded in 2003, Web Liquid is an award winning, digital marketing agency with offices in London and New York. It provides marketing solutions to world-class brands such as Avis Rent a Car, Hilton Hotels and British Airways OpenSkies. Web Liquid focuses on achieving optimal ROI for its clients via specialised services including e-business consulting, communications strategy, media planning/buying, creative development, data analytics and optimisation across all digital channels. Web Liquid is a proud member of the IPA.
For further information please contact: David Shiell, Managing Director, 0207 253 4133,

About Avis
Avis Europe is a leading car rental company in Europe, Africa, the Middle East and Asia, where it operates the globally recognised Avis and Budget brands. The Avis brand operates across four continents via a network of over 2,900 locations n 109 countries, through wholly owned subsidiaries in 13 corporate countries complimented by licence arrangements in a further 96 countries.
For more information please see

This press release was distributed by ResponseSource Press Release Wire on behalf of Web Liquid Group in the following categories: Travel, Media & Marketing, for more information visit