The UK's largest and most updated voucher code website is today calling for Which? to be more transparent about its research into the Voucher Code sector after discovering it has a financial interest in the site it pointed its users towards.
The UK's leading voucher code website is today calling for Which? to show greater transparency in its future reports after discovering that the consumer organisation which claims to "campaign to get a fairer deal for all consumers" did not declare its own financial interest in the negative story it issued this week about voucher codes.
MyVoucherCodes last year saved web savvy consumer over £15m off online purchases and was disappointed to read the Which? report which cast doubts on the money saving ability of voucher sites against comparison websites.
What Which? failed to mention anywhere in its report was that its own revenue making comparison website, WhichCompare.co.uk is just a white label version of PriceRunner.co.uk
The Which? report also failed to highlight that the ethos behind voucher and discount code websites is for shoppers to keep checking back as retailers often remove the offers with little or any notice meaning many deals will have expired but this is clearly explained on many of the websites.
There was also no mention in the Which? report about the increased scrutiny of comparison websites earlier in the year when it was revealed that some were displaying retailers who paid them the highest level of commission at the top of the comparison lists rather than those that save consumers the most money.
MyVoucherCodes management team believes that were Which? to also have a revenue making voucher code white label site then the consumer lobbying organisation may have been less inclined to criticise a sector which is widely recognised by many industry analysts(1) to be one of the largest growth areas in the UK internet economy.
Mark Pearson, MD of MyVoucherCodes had the following to say,
“One of the ironies of the Which? release is that despite their strap line ‘No advertising, no bias, no hidden agenda’ which increases their trustworthiness, the study clearly promotes whichcompare.co.uk, which is a white label version of the also-mentioned ‘Pricerunner’, another price comparison site, which we suspect operates on a revenue split basis.
“Online discount codes are sometimes a short-lived beast, often because retailers want to attract initial interest in their brand through offering some fantastic deals but don’t want the deal to be too much of a loss-leader. Voucher code sites such as ours provide the public with free to use regularly updated deals.
“MyVoucherCodes saved shoppers over £15million in 2008 alone, with 2009 proving to so far dwarf that by comparison. As such, our users are typically very web-savvy and understand that by regularly checking the site they increase the chance they’ll catch a fantastic discount before it has expired.
“The problem with the Which? study is the lack of ‘apples for apples’ comparison, instead focussing only on a few select products, as well as the fact that Which? are clearly attempting to position themselves in such a way that consumers feel they can trust them more, shown by their subtle plug to their own comparison website.
"We are obviously disappointed that Which? has not taken the time to fully understand how the voucher and discount code market can benefit shoppers and has instead promoted comparison sites, many of which have been under increased scrutiny since it was revealed that some promote the retailers who pay them the highest commission over those retailers who are actually the cheapest".
On average more than 1 in 5 Brits(2) use MyVoucherCodes on a monthly basis to search for and find the best online and printable offline deals and discounts offered by the biggest and best known retailers and brands, alongside other discount websites.
LINK – MyVoucherCodes.co.uk
For further information, to speak to MyVoucherCodes.co.uk, or for more of the best codes online, please contact Rich Leigh, 10 Yetis Public Relations Agency on 01452 348 211, or firstname.lastname@example.org. Find me on Twitter @RichLeighSmith.
MyVoucherCodes is the 4th fastest growing website of 2008 in the UK, according to NielsenOnline
MyVoucherCodes received a Gold award in WebUser magazine
(2). Active online population for Feb 2009 was 35.29 million, according to Nielsen Online
The site now regularly achieves 7m unique visitors per month and by the 19th of December 2008 the site had already achieved 8m unique visitors for that month alone.
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