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Becoming a Miss Captain or Captain Tortue Consultant is like having a small franchise without the big investment or personal risk

As fashion retailers fight to survive in a recession that is changing the face of the high street, one innovative fashion company, Captain Tortue is reversing the trend with the soaring success of it’s children and women’s direct sales fashion business.

The women’s wear brand, Miss Captain, is a sparkling formula of high quality, catwalk directional clothes that layer to create a multi-seasonal wardrobe - all at affordable prices. Amid the high street gloom, this range has struck a chord with women who increasingly prefer to combine socialising and shopping from home.

Miss Captain was launched in September 2008. Their team of consultants achieved just under Β£1 million in sales during September to December 2008 - one of the most difficult trading periods ever experienced by high street fashion retailers. The average spend per customer is an astonishing Β£107 (Feb 09).

This success was mirrored by their children’s brand, Captain Tortue. First launched in the UK in 2004, the brand offers mums high quality, exclusively designed children’s clothing at direct sale prices. And it is these same customers who are also turning their love of fashion into a lucrative home business for themselves.

Direct selling is now a Β£2 billion business according to the Direct Sales Association. As consumers look for better value and income opportunities, direct selling uniquely offers both. Because this is an opportunity not governed by age, experience or location, it offers a great low-cost home business for women of all ages. The Federation of Small Businesses estimate that 30% of all businesses are home run, and that increasingly,
these are by mothers.*

There is also an increasing trend for organising a β€˜girl’s night in’ at home, replacing expensive nights out in wine bars or restaurants. And when this is combined with shopping, it becomes the perfect cocktail - a fun, relaxed, personal shopping evening with friends.

It’s not unusual for Consultants for Captain Tortue and Miss Captain to achieve sales of Β£500-Β£1,000 in an afternoon or evening, earning them Β£125-Β£250 commission in the process. Many of these women will decide to build a business that replaces, and can far exceed, their earning potential in full time employment.

Mimi Marchant, Captain Tortue Managing Director, has 20 years of direct sales experience. "What makes Miss Captain unique is we offer affordable French styling with pieces that build into an everyday casual capsule collection, perfect for women who love to look stylish, but want to spend their fashion pound wisely. Women who sometimes lack inspiration or confidence love the different French styling and being able to put together their own look easily, because all the hard work has been done for them. Shopping over coffee or a glass of wine with friends is a treat for women who don’t have time to shop, or who live far from major towns. For Consultants, I think this business appeals as much for the social aspect as the business side. Many women who dream of owning their own clothes shop are put off by the financial risk. Becoming a Miss Captain or Captain Tortue Consultant is like having a small franchise without the big investment or personal risk."

The concept of selling a fashion range with the style and quality of Miss Captain or Captain Tortue has dramatically changed the perception of direct selling as a career. Captain Tortue is the only fashion member of the DSA, the governing body for the direct sales industry. Women who may have previously felt that direct sales was an uninspiring door to door job, are discovering that Miss Captain and Captain Tortue represent a new brand of fashion retailing that is all about social networking with luxury products. For mums at home, it’s about becoming a β€˜mum-entrepreneur’ and running a business that works around her family commitments.

For mature women, it offers the flexibility to create an income stream that fits in with their lifestyle.

An example of this new type of consultant is Alice Wood, previously an advertising director and magazine publisher. Alice is 55, married, with two grown up daughters, and runs two direct sales businesses.

Alice’s Story:

"After a long career in advertising and publishing, I was looking for a fresh change of direction. I’d never considered direct selling because I thought it was just something women did in their spare time to earn pin money. So when I was invited to a beauty party, loved the products and became a consultant, no one was more surprised than me. Seven years later, I now have an exciting international business and have just added Miss Captain to my portfolio of businesses."

"I couldn’t sell anything I didn’t love myself, so when I was the biggest spender at the Miss Captain fashion show I hosted, it seemed obvious that this was a business I should look at. What I love about direct sales is the total freedom is gives me to develop my business in any way that suits me. Because I’m a natural net-worker – as most women are – I have built a huge customer base locally. My job means I can also indulge my love of travelling. I have the flexibility to join my husband on business trips (and him on mine!) or fly off to join my two grown up daughters in some far-flung corner of the world for an adventure. I think women do brilliantly at this business because it unleashes their inner entrepreneur and allows them to achieve just what they want, no matter what their age or circumstances."

Notes to Editors:

β€’ Captain Tortue is a family business owned by Philippe and Lilian Jacquelinet, based in Aix en Provence in France. They have been trading for 15 years and 4 years in the UK. A full company profile is available upon request.

β€’ Captain Tortue have consultant opportunities in the UK and Ireland: Consultants who sell both brands, or children’s or women’s wear individually.

* There is no financial outlay, apart from an initial Β£25 registration fee. The range is not sold on line or
via catalogues.


See Reuter’s Credit Crunch Fashion featuring Miss Captain (videos)

* ITVNews/Meridian Tonight 8/1/09
For further information about Captain Tortue:

Or Tel: 01403 754040

For further press information, press images and further Consultant personal stories, contact:

Little Women PR Consultancy,
Tel: 020 8213 5850.

This press release was distributed by ResponseSource Press Release Wire on behalf of Little Women Public Relations in the following categories: Women's Interest & Beauty, Business & Finance, Media & Marketing, Retail & Fashion, for more information visit