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Boris Johnson is often accused of being a bit of a twit, but Londoners will be laughing on the other side of their faces when they hear he’s poised to turn a pretty profit out of the costly London bendy bus decommissioning debacle.
Boris had the brilliant idea of inviting a number of top London entrepreneurs to pitch on what to do with the notorious articulated London buses. Gordon Ramsay wanted to transform them into a chain of gastrobuses, Xfm wanted to create portable intimate music venues, but it was boutique travel specialists Mr & Mrs Smith’s winning idea of turning them into boutique bendy-bus boltholes that won the day. The 'pitch clincher' for Mr Johnson was that the Smiths -- partly inspired by the Cool Britannia doubledecker performance at the Beijing Olympics -- managed to sell them to Emirates hotel operator, The Royal Star Investment Group as a concept mobile luxury village for their new Dubai tourist development.
The genius of this five-star hotel accommodation on wheels is that guests can choose where in the world they wake up. The complex is comprised of global landmarks so holidaymakers simply pick their bus stop and rest their heads in the West End next to a remodelled Piccadilly, or park up alongside as-good-as-real Pyramids. As for on-bus services, ring the bell and a 24-hour private butler dressed as a conductor is at your call. All, aboard! To find out more, go to http://www.mrandmrssmith.com/bendybus
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