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Hugh Fearnley-Whittingstall

Five of the country’s top celebrity chefs have picked up a tip or two by following in the footsteps of some unlikely young teachers.

Nearly half of Britain’s 100,000 Beaver Scouts have already earned the organisation’s Healthy Eating badge, sponsored by the Eat in Colour campaign. But now Hugh Fearnley-Whittingstall, Martin Blunos, Brian Turner, Sophie Grigson and Rachel Green have completed the challenge to raise awareness of the importance of including fruit and veg in our diets.

To gain their Healthy Eating badge, the chefs had to undertake the very same activities as the Beaver Scouts. To show they have a good understanding of just what makes for a healthy diet they prepared a fruit salad, created a healthy snack, designed a nutritious sandwich and listed a selection of unhealthy foods. As you’d expect their work came up to scratch and they have joined the 42,000 Beavers who have already earned the right to wear the Eat in Colour healthy eating badge on their sleeve.

And it seems many of these children are using their new found knowledge in their everyday lives, as a survey of colonies who have completed the award reveals that two thirds are now eating more than the national average of fruit and veg*.

Eat in Colour chairman Anthony Levy says: “With child obesity levels at an all time high it’s very encouraging that the badge is proving so popular and goes to show that eating plenty of fruit and vegetables as part of a balanced diet is child’s play.

“The support from these chefs will give the badge an extra boost as Eat in Colour’s aim this year is to achieve 100% take-up of the badge. “


Notes to editors:

For further information and great photography of the chefs please contact:

Harriet Jones or Rachel Groves
Bray Leino PR
T: 0117 973 1173
F: 0117 906 4542

About Eat in Colour

The Eat in Colour Campaign has been created by the Fresh Produce Consortium (FPC), the trade association committed to the support and development of the UK fruit and vegetable industry. The campaign has secured financial backing from producers and importers across the industry as well as Tesco, Asda and Somerfield to commence an ambitious programme of communication and education.

About the Fresh Produce Consortium

The Fresh Produce Consortium is the trade association which represents producers, packers, importers, wholesale, food service, retailers and floral within the UK fresh produce and floral industry.

This press release was distributed by ResponseSource Press Release Wire on behalf of Bray Leino in the following categories: Children & Teenagers, Health, Women's Interest & Beauty, Food & Drink, for more information visit