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New Offering Empowers Even Occasional Users with Access to Rapid, Insightful Reporting

London, UK – 2nd April, 2009 – Alterian (LSE:ALN), the leading international integrated marketing platform provider, today announced the availability of Analytical Dashboard, a new application designed specifically for business users to monitor and explore key indicators of marketing performance.

In today’s complex and fast-paced business environment, distributing marketing intelligence throughout the entire enterprise and among suppliers and partners is paramount. Traditional enterprise marketing and business intelligence technologies are costly to implement and maintain and include functionalities that are designed for a select group of power users, leaving the majority of marketing information consumers in the dark. This gap has created the need for an easy-to-use, universally-accessible application that enables all users to gather the appropriate information they require to effectively do their jobs.

Analytical Dashboard presents users with a straightforward solution and user-friendly interface. The platform provides casual users with clear-cut graphics to more effectively visualise data and understand how the business is running. Analytical Dashboard goes beyond the functionality of standard business intelligence tools by providing links to drive extended analyses and campaign execution through seamless integration with the Alterian Integrated Marketing Platform.

Analytical Dashboard offers a host of benefits, including that it:

• Requires no training to use
• Needs no installation or downloads on the client computer
• Provides business users with access to data in Alterian engine
• Constructs detailed reports and dashboards quickly and easily
• Integrates directly with other Alterian products
• Reduces the effort and cost in distributing reports through other methods

“Today’s marketers face increased scrutiny to drive measurable results to the company’s bottom line – without having to wait for days for reports,” said David Eldridge, Chief Executive Officer of Alterian. “Analytical Dashboard helps marketers and company executives quickly determine the value of their marketing efforts, even without any formal training. This gets the right information to the decision makers – so that they can see an accurate picture of where their marketing pounds are going and drive better marketing going forward.”

“Analytical Dashboard is a cost-effective solution to provide marketers, regardless of their technological expertise, with the right tools to make confident, well-informed decisions virtually instantaneously,” said Trae Clevenger, vice president of strategy and innovation at Targetbase. “With Analytical Dashboard, marketers can avoid unnecessary hiccups and bottlenecks and focus on what matters most.”

Alterian Analytical Dashboard is available with immediate effect.

About Alterian

Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through our industry leading tools, such as the Alterian Messenger email platform, and the award winning Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit

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For more information, contact:

Hannah Smith / Annabel Kerr
Ruder Finn
+44 (0)20 7462 8900 /

Karen Gibbons
+44 (0)117 970 3200

This press release was distributed by ResponseSource Press Release Wire on behalf of Ruder Finn UK in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit