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Simple summer - childhood revisited!

2 April 2009 – Aunty Ollie, a new retro-inspired children’s fashion label with an emphasis on prints, will be launched in the UK in May 2009. The clothes, designed and made in Dubai by Australian Jodie Hampshire, stand out thanks to colourful, unusual prints that are completely different to other high street children’s wear.

Suitable for children aged 0 – 8, the 100% cotton range features classic, slightly nostalgic styles with a roomy cut to encourage freedom of movement when playing. But it’s the prints that pack the punch, with four main themes:

- Elegance: prints include a Viennese masked baroque ball, a 1930s Havana nightclub, vintage ladies and cupcakes
- Asia: prints include Japanese ladies and icons, Chinese girls and peacock feathers
- Nature: prints include a French farm print, toile, roses, owls and classy deer camoflauge for the boys
- Transport: vintage planes, trains and automobiles for boys

Styles include the ‘I like to twirl’ skirt, ‘Tea Party’ dress, ‘Dress Up Day’ dress, ‘In the Park’ top, ‘Summertime’ dress and ‘Mama play with me’ top. For boys, there are ‘Little Man’ shirts while ‘Sunny Days’ hats will have everyone ready for the beach.

“I’ve tried to create stylish, yet unfussy clothes that are easy for children to wear, giving them lots of room to move, so that children are free to be children. The dresses are girly and slightly retro, definitely reminiscent of a past era. They’re perfect for tea parties, picnics, playing in the park or on the beach and even hitting the summer festivals,” says Jodie Hampshire, founder of Aunty Ollie.

“I became a parent to three adopted children within the space of year,” explains Jodie. “My five year old daughter was desperate to have a pink dress for her first Christmas with us all together, but everything I saw was slightly garish, overly branded, expensive or poor quality. So I made her one with some fabulous printed fabric I’d found. I gradually made her more and people began to ask where I’d got them. It was the impetus I needed to turn my creations into a full fashion range.”

All the style and print combinations will be limited edition to ensure exclusivity. On a practical level, they’re machine washable and well made to ensure they’re suitable to pass on to younger brothers or sisters, while the prices are affordable, ranging from £11 for sun hats to £29* for long dresses.

Aunty Ollie will also be introducing a range of children’s bedding and nursery décor later in the year. The range will be available from the new website, which will go live in early May.


* Price subject to vary with exchange rates, please check for latest price.

About Aunty Ollie

Aunty Ollie was set up by Australian Jodie Hampshire (aged 33). Jodie and her British husband Robert, based in Dubai, adopted three children from Sierra Leone between mid- 2007 and early 2008 – aged from 3 to 13 years old. Her children were the inspiration for Aunty Ollie. The children’s wear featuring colourful prints have been sold in Dubai but will be launched into the UK and Australia in 2009.

For more information – particularly wholesale information - contact Jodie on +971 50 871 8893 or email

For press enquiries, images, product samples or interviews with Jodie, please contact Melissa Talago of Peekaboo Communications on 01635 248496 or

This press release was distributed by ResponseSource Press Release Wire on behalf of Peekaboo Communications in the following categories: Children & Teenagers, Women's Interest & Beauty, Retail & Fashion, for more information visit