Bull report reveals the impact of the Euro on e-commerce
Bull Information Systems launched unique research into the Euro and e-commerce in the UK
today, revealing the predicted impact of e-commerce on British trade in Europe.
Over one-quarter (28%) of those surveyed believe that e-commerce will increase the likelihood
of their company trading within Europe in the near future, with nearly a third (30%) stating
that trading on the web increases the need for Euro adoption.
At present 10% of the companies surveyed trade in Euros in order to facilitate e-commerce
with 32% of those in the finance sector believing that e-commerce will force them to adopt
Tim Lines, General Manager, Private Sector, Bull commented: "The Internet and e-commerce are
forcing us all to change the way we do business. If it weren’t for e-commerce Britain could
effectively go on ignoring the whole Euro issue, but if UK businesses want to compete in the
global Internet market then they need to address their stance on the Euro now."
E-commerce is far from established in the UK with 56% of respondents stating that they do not
use e-commerce to trade with either suppliers or customers. Those that are trading over the
Internet are facing problems with monitoring and controlling that trade, with over a quarter
of those surveyed being unable to state what proportion of their business is conducted
"The fact that companies have e-commerce strategies in place yet do not have the means to
monitor the success of those strategies is worrying - it’s like a chainstore not knowing
which branches are successful! Our e-commerce model is centred around clearly demonstrable
return on investment, with measurement being key to developing a strong and resilient
Tim Lines continues: "When asked to assess the relative importance of the Euro and the US
dollar, 65% of those surveyed believe that the US dollar will be the more important currency
in the future. However, European businesses should not underestimate the potential of the
Euro, as the current population within the 'eurozone' is 291 million compared to 270 million
in the US . If organisations take into account that all these people will be paid in Euros
by 2002, the importance of the Euro will be colossal."
The research was undertaken by independent market research consultancy Benchmark Research.
200 interviews were conducted by telephone among those with overall responsibility for the
Euro within an organisation, within the UK private sector during the summer of 1999.
Bull has already successfully undertaken a number of Euro consultancy projects for major
organisations across Europe utilising its unique EuroEdge methodology. EuroEdge covers all
aspects of an Euro project from consultancy and auditing, through strategy and planning, to
implementation, inspection and testing. Furthermore, EuroEdge encompasses corporate systems,
the desktop and the supply chain.
Bull's objective is to help enterprises and public administrations to communicate, exchange,
buy, and sell on the Internet with solutions that are rapid to deploy. These solutions,
integrated seamlessly into the existing Information Systems infrastructure become a key
source of differentiation for the enterprise. Focussed through its new e-Solutions practice,
Bull delivers consulting, integration and technology packages.
For further information, please contact:
Bull UK Press Office
Tel: 0181 479 2751
Or, Lucy Rich/Jessica Norrie
Profile Public Relations Limited
Tel: 0181 948 6611
Or visit the Bull web-site: http://www.bull.co.uk/euro
Notes to Editors:
Bull is an international IT group that delivers secure solutions for the enterprise and its
customers. Bull’s business portfolio is focused in three key domains: enterprise-class
servers, IT services and new technologies (smart cards and software for systems management
and Internet security).
In 1998, Bull earned revenues of $4.3 billion (3.8 billion euros) with over 65% outside of
France, its country of origin. Bull can be found in 100 countries and on the World Wide Web
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