Alterian’s analytical platform aids Merkle’s end-to-end solution to leverage and operationalise retail data
London – 6th April, 2009 – Alterian (LSE:ALN), the leading international integrated marketing platform provider, today announced that Merkle, one of the nation’s largest and fastest growing database marketing agencies, has incorporated Alterian’s analytically-led platform into its portfolio of technology solutions focused on the retail industry.
During the economic downturn, retail companies are searching for ways to decrease costs while maintaining a steady increase on return on investment (ROI). Merkle provides the strategy, data, and analytical framework to help clients better understand their customers and maximize the ROI of every interaction. To enhance the success of retail marketing campaigns, Merkle’s retail solution leverages Alterian’s Integrated Marketing Platform to analyse incoming and stored consumer data. Recently, several major retail brands have derived value from the Alterian platform by partnering with Merkle.
“Tough times in the retail industry call for smart marketing campaigns and even smarter marketing tools,” said Michael Fisher, Senior Vice President Sales & Marketing, The Americas, Alterian. “Merkle’s retail solution, especially designed to meet the unique needs of retailers, proves that these companies can still see an increasing ROI during this economic crisis, as marketers leverage the analytical insight to drive better performance and achieve profitable growth for their organisations.”
“As a strategic organisation, Merkle is always searching for the best technology partners to provide specific analytical value to our clients,” said Najeeb Uddin, Vice President, Database Solutions, Merkle. “Alterian’s integrated marketing platform has demonstrated its worth to marketers in the retail industry. Merkle’s successful introduction of Alterian’s technology component into our retail solution helps us to further our mission to help our clients reengineer their customer marketing strategies.”
Merkle is one of the nation’s largest and fastest growing database marketing agencies. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate integrated customer marketing programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Philadelphia, Seattle and Hagerstown, Md. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.
It is the unique integration of analytics, content and execution through our industry leading tools, such as the Alterian Messenger email platform, and the award winning Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit www.alterian.com.
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