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Expands global deployment of SuccessFactors Platform, Deploys Succession Management module to 1,500 managers across eight countries

London – 07 April 2009 – SuccessFactors, Inc. (NASDAQ: SFSF), the global leader in on-demand performance and talent management solutions, today announced that the European operations of Kellogg Company have implemented SuccessFactors’ Succession Management module for 1,500 senior and middle managers across eight countries. The project is part of a board level initiative to help facilitate European talent pools within the company, enabling better line of sight, and strategic planning around critical roles as the company continues its expansion in Europe.

Kellogg Company, with 2007 sales of nearly $12 billion, is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. Kellogg Company has already adopted SuccessFactors as its HR platform globally with SuccessFactors Performance Management and Compensation Management modules, which will be deployed later this year.

“Our European management team meets twice a year to discuss top talent and succession,” said Cath Bailey, HR Director, European Organizational Effectiveness. “Last year we created European talent pools to help support our growth. We wanted to find a technology solution that would provide us with a better way of presenting, planning and managing our internal talent and accelerate role fulfillment. Previously, we had to manually gather this data using PowerPoint, which was a long and laborious process resulting in over 100 slides. SuccessFactors Succession Management provides us with a powerful, yet simple tool that enables us to help future proof our strategic expansion and run ‘what if’ planning scenarios. Growing our commercial capability is one of our critical business objectives and SuccessFactors is playing an important part in facilitating this.”

Kellogg has deployed the SuccessFactors Succession Management module to senior and middle managers in the UK, Ireland, France, Benelux, Spain, Italy, Nordics, Germanics and Greece. Moving forward, Kellogg will deploy SuccessFactors Performance Management and Compensation Management to 4,500 employees with the company’s US operations with planned go-live in October 2009, and European operations going live in 2010. These additional modules will provide the ability for goals to be rapidly and effectively cascaded throughout the entire organization.

“We are helping Kellogg to gain business mobility across its European operations as it continues to grow and expand,” said Jay Larson, Vice President of Global Enterprise and Mega Sales for SuccessFactors. “The ability to identify and retain top talent, facilitate their development and career path and identify critical competency gaps is a fundamental and critical part of helping Kellogg to grow its commercial capabilities. We are delighted to be working with their management team and contributing to their ongoing global success.”


SuccessFactors’ solution automates a company’s performance and talent management processes, providing a series of modules that leverage performance data to help companies align goals, manage compensation (pay-for-performance), succession, learning and recruiting planning, develop competencies and provide insightful analytics dashboards and reporting tools, while promoting visibility, accountability and results within an organization.

About SuccessFactors, Inc.
SuccessFactors is one of the fastest growing public software companies and the leading provider of on-demand employee performance and talent management solutions. The company enables organizations of every size, and across every industry and geography, to achieve high-performing workforces through goal alignment and execution, talent development and planning, and pay-for-performance initiatives. From 92 customers and approximately 282,000 end users in 2003 to more than 2,600 customers and 4.5 million end users today, SuccessFactors’ solutions are widely deployed across 60 industries in over 185 countries in 31 languages. Founded in 2001 with offices around the world, the company employs passionate people focused on revolutionizing the future of work. For more information, visit: http://www.successfactors.com.

Contact:
Kim Squire
Devonshire Marketing
Tel: 0870 7000 166
kim@devonshiremarketing.com


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