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Doubletake Studios

- Doubletake to save over £100,000 per year from new Swyx solution

London, UK, 8th April 2009 – Swyx, a market-leading vendor of Unified Communications for SMEs, has been selected by photographic studio chain Doubletake to supply SwyxWare unified communications software to its four studios located in London, Manchester, Birmingham, and Southampton. The company provides a makeover and photo shoot experience to over 7,000 clients a month and was looking to reduce both its telecommunications and other operating costs by replacing its old phone system with a converged software based solution that could take advantage of SIP and GSM gateways. The company expects a return on investment within 6 months and annual savings of over £100,000.

Managing Director at Doubletake, Julian Jenkins explains, “All of our business is generated by referrals from existing clients, so a large part of our operation is involved in outbound calling. We employee 100 agents to contact prospects by phone and the majority of these calls are made to mobiles, making telephony costs a significant part of our overheads. Our incumbent system was unreliable, expensive and was unable to give us the additional functionality that we were looking for.”
After reviewing a number of potential replacements, the company was introduced to Swyx, by one of its Gold partners, GP Network Solutions (GPNS), a specialist in unified communications. Julian added, “The Swyx solution had a number of key advantages over other systems we considered, foremost of which was its ability to run on our existing data network and importantly it had the capability to route calls directly to the most appropriate network; GSM for mobiles or SIP for non-mobile calls.”

Jenkins continues, “The Swyx solution also offered key features such as call recording, voicemail management using email, and full integration with contact management systems such as Microsoft Outlook, included as standard, making it a very cost effective package”.

Jenkins has also been very impressed with the level of service he has received from GPNS, “The support has been excellent, they thoroughly understand our business model and have customised the solution to work hard for us.”

The company has ambitions to increase its customer volume to 9,000 per month and extend its operation overseas initially to India and Hong Kong where it will roll out Swyx. Jenkins adds, “The advantage of using a system like Swyx is that it is easy and quick to set up and of course all the calls between offices are free. In addition we are already using Swyx’s built-in conferencing facility between our UK studios and we will extend this further once we go international.”
A Summary of the benefits that Doubletake has gained from the Swyx installation:

• Integration with GSM and SIP has reduced call costs by over 50%
• Expected ROI within 6 months of install
• Call recording has improved agent efficiency and prospect to sale conversion rates
• Integration with contact management system and voicemail has dramatically reduced office administration
• A ‘virtual’ communications platform that can be expanded into new national and international locations.

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Editor’s notes:

About Double Take:

Double Take photographic studios headquartered in Clerkenwell, London offers its typical young female clientele a truly unique experience. Their personal creative team offers each client a personal makeover and over 20 different ‘sets’ for their photo shoot in lavishly designed studios. The goal is to make everyone feel like a Hollywood star for a day. The result is professional portraits that will take their breath away and amaze friends and family. Founded in 1996 the company employs over 500 people, that operate its two studios located in London, one in Southampton, and another in Manchester. The company is planning to open a new facility in Birmingham in 2009.

About Swyx:

The Communication Engine

Always ready to challenge the market, Swyx develops software based unified communication solutions that continually push the boundaries whilst maintaining its core belief that technology must always deliver tangible business value and productivity for clients.

Renowned for product innovation, Swyx aims to continually delight its customers and business partners by providing the best possible products and services to help make them more competitive in their markets.

Established in 1999 and headquartered in Dortmund, Germany, Swyx now has offices across Europe. Today the company is recognised as the market leader for unified communication in Europe and has enabled thousands of businesses to take advantage of the benefits of unified communication and associated applications.

An easy-to-install, easy-to-maintain software-based system, SwyxWare is The Communication Engine designed to drive a company forward. Based around familiar Microsoft® Windows® applications, the Swyx solution is designed to integrate perfectly with existing business software, including all financial and business process management tools. It offers all the agility of a business-class communication solution with the flexibility to match – and to grow with a company’s specific needs. Powerful business communication, that is simple, quick and easy to set up and manage, giving businesses full control, and making them more responsive to the needs of its customers, wherever they are.

Press contact : Jane Moores/Sally Minchin, TTA Communications Ltd,
Tel : 0845 658 0120 Fax : 0845 658 0122 email:


This press release was distributed by ResponseSource Press Release Wire on behalf of TTA Communications (Bath) in the following categories: Business & Finance, Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit