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- The doggy alter egos of your favourite stars are embroiled in a major love-fest at Celebrity Pedigree! –

- Addictive new viral game from Triviala lets you breed, buy and sell celebrity pups – with hilarious consequences! -

London, UK, 8 April – Triviala, the fast-paced, interactive, free-to-play online community for all things Trivia based, has launched its latest creation – Celebrity Pedigree. Free and fun to play, Celebrity Pedigree (http://www.celebritypedigree.com) puts you in charge of your very own kennels and litter where the aim is to produce the most profitable pooch! But this is no ordinary doggy boarding house – every canine is a celebrity meaning you can mate Bark Obama with Pooches Geldof, breed Pooch Spice with Simon Growl, and even partner Jeremy Barkson with Cheryl Collie - the possibilities are endless!

The game is already proving massively popular with over 900,000 players from across the globe.

Playing is simple. Every canine alter ego has its own up-to-date fame rating based on celebrity Google rankings, to get started, choose a male and female and put them in the ‘love shack’ for the magic to happen. The result is a pup that is a combination of the parents’ fame rating and appearance. You can then decide to sell your pooch to cash in, wait for it to mature or spend some money on a brand new celeb to add to your brood.

Other celebrity dogs include Jack Russell Brand, Bichon Johnson, Kate Mosstiff, Amy Doghouse, Bone-O and Dober Moyles. The better the fame-pedigree, the higher the sale price of the pup. It’s not all plain sailing though – there are hazards along the way. You could inadvertently end up with a runt!

And it’s not just for fun. By playing Celebrity Pedigree – as with the other Triviala games – you can earn yourself ‘Crowns’ which can be used to enter Triviala’s cash prize draws.

The all new, fast-paced, interactive online community for trivia lovers, Triviala gives everyone the opportunity to win big cash prizes – all for absolutely nothing! Factoid aficionados, pub quiz addicts, brain trainers and aspiring “know-it-alls” rejoice, Triviala is the new Mecca for all lovers of trivia! Simply join up for free at http://www.triviala.com/register . Anyone, from 18 years plus, can join today to win daily and weekly cash prizes of between £15 and £500.

“Celebrity Pedigree is a bit of tongue-in-cheek fun which presents celebrities in a whole new light. It’s quite an addictive play and the resulting celebrity offspring can be quite a sight to behold!,” said Julian Carter, Business Development Manager of Triviala. “Celebrity Pedigree is just the first in a long line of exciting viral games we have planned so stay tuned for more.”

Other Triviala games include:

“Question of the Day” - Answer one trivia question every day and be in with a chance to win £20 cash in the daily Triviala draw. This game doesn’t even require full registration.

“Triviala” – A daily, five trivia question game to increase your crowns.

“QuickFire” - Answer thirty rapid fire trivia question every day from a variety of topics and become Quickfire Champion. The Top Ten players win bulk crowns.

“Jackpot” – Answer one Jackpot trivia question every day and increase your crowns to win a £500 weekly jackpot prize.

With Triviala you can even create your own games to challenge your friends, family and colleagues. Top user generated quizzes on Triviala currently include “Food & Drink”, “All Sports” and “Movies & Years”.

Follow Triviala on Twitter at http://www.triviala.com/pages/twitter
Follow the latest Triviala news on its blog at http://www.trivia-games.com/

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About Triviala
Launched in January 2009, Triviala.com is the fun, energetic and interactive online community for all things trivia based. Free-to-play daily trivia and user-generated quizzes give members the chance to win daily and weekly cash prizes. Triviala gives away more than £5,000 in cash prizes every month. Simply earn and accumulate ‘crown’ points by playing Triviala quizzes and use them to enter cash draws. The more crowns you accumulate, the more times you can enter the draws. With multiplayer gaming and exciting quizzes being added all the time, Triviala is the UK’s number one trivia and quiz destination.
www.triviala.com

Press contact:

Andrew Durkin/Nicky Atkins
MUSTARD PR
e: andrew@mustardpr.com / nicky@mustardpr.com
t: + 44 (0) 1628 502605

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