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If you thought that booking all inclusive holidays meant compromising on food quality, think again as Thomson dispels the ‘quality versus quantity’ myth once and for all with the launch of an all new ‘Gourmet Inclusive’ Resort in Mexico…

The weak pound and economic uncertainty of the past few months has led to a rise in popularity of all inclusive holidays*, where all food, drink and entertainment are included in the initial cost. This reflects the rising number of consumers who demand to know the cost of their holiday ‘up front’, so that they can go abroad with a budget for any extras firmly set.

However, some people presume that this might involve a trade off, compromising food quality for quantity. Images of buffets serving luke-warm chips and pizza spring into their minds. Thomson is keen to dispel any quality versus quantity perceptions surrounding all inclusive holidays, and its ultimate myth-busting property – Sensatori - opens on the Riviera Maya in Mexico this May, offering all-inclusive holidays in Mexico.

To start with, the chef at one of Sensatori, Mexico’s six restaurants used to work at El Bulli in Catalonia, Spain. This is the same El Bulli that has been voted best restaurant in the world a record four times in recent years. At his adults-only restaurant, Le Chique, chef Jonathan Gomezluna concocts the ultimate eight course gastronomic tasting menu for guests**. The Fat Duck-esque menu consists of such creations as cigar-flavoured foam and mozzarella bubbles.

Sensatori, Mexico prides itself so much on the quality of its food that its all inclusive board is being referred to as ‘Gourmet Inclusive’. The other five restaurants all offer the same high quality. At Tapaz Restaurant, guests can customise their tapas meals which are then personally presented to them by the chefs. Zavaz offers high-quality Caribbean favourites like seafood ceviche. The traditional Mexican restaurant, Zocalo, prides itself on its authentic offering, complete with a live mariachi band. While, at Sienna, the Italian chef remains true to his roots at this Tuscan-inspired trattoria.

Another common assumption made about all inclusive holidays is that they only serve non-branded or local alcohol as part of the board basis. At Sensatori, Mexico premium brand alcohol is served as standard, throughout the hotel.

Dining is a major focus for the new resort, but not to the detriment of other elements. There are separate areas for adults and families, allowing both customer groups to enjoy holiday experiences tailored to them. All accommodation offers hot tubs, king-sized beds, large balconies and mod-cons including Ipod docking stations, plasma TV’s and DVD players. A collection of swim-up suites allow customers to step right into a lazy river pool from their room.

Ed Sumner, General Manager of Lifestyle Product Development says, ‘Sensatori, Mexico is the ultimate example of how there is such a thing as affordable luxury, where guests really can have it all.’

Thomson offers 14 night holidays in Mexico, staying at the 5T Sensatori, Mexico from £1,299 per person, based on two sharing, departing from London Gatwick on the 28th May. This price includes flights, accommodation on an all inclusive basis, transfers and taxes and charges. For further information visit your local travel agent, go to, or call 0871 231 3235.


Notes to editors:

*Demand for all inclusive breaks with Thomson has risen 30% over the last five years and is set to increase further as consumers look for greater value for money and certainty about their spending. The package holiday remains a core part of British culture, and Thomson, whose holidays are financially protected under the government backed ATOL scheme, expect the number of packaged holidays sold will continue to grow over the next five years, to 2013.

* For an extra charge, guests can upgrade to a 14 course meal at Le Chique, with complimenting wines to match each course

If you are interested in experiencing Sensatori, Mexico for yourself, to challenge the perception of what an affordable all inclusive can offer, please do not hesitate to contact the Thomson press office.

For more press information please contact:

Stella Brown, Thomson Press Office – 01582 645 364,

This press release was distributed by ResponseSource Press Release Wire on behalf of TUI UK in the following categories: Leisure & Hobbies, Food & Drink, Travel, for more information visit