While the retail world has been preoccupied with sliding sales and deepening debt, the latest trend to storm the internet has silently slipped into the lives of every savvy shopper. Hail the discount voucher.
Capitalising on the current era of frugality is new site Offers.co.uk. Founded by Steve Walsh – the web entrepreneur behind success story laterooms.com – this new site is enabling canny consumers everywhere to take advantage of the increasingly competitive deal wars happening in the retail market, by identifying the latest money saving incentives from online and high street retailers.
Offers.co.uk is the ultimate recession proof business model. It costs the consumer nothing, gives them what they want and need to survive in the current climate, and at the same time offers an effective way for retailers to keep their sales buoyant in tough trading conditions.
Consumer confidence in the economy is at an all time low and this is having a knock-on effect on spending. Consumers are craving bargains, forcing retailers to turn to sites like Offers.co.uk as a distribution vehicle to share offers and discounts to keep customers spending, wooing them to shop online and driving them into stores and restaurants via downloadable vouchers. Online ‘send to a friend’ tools spread viral appeal, making it clear that the internet is dominating the retail world, both on and offline.
With recession busting night clubs and credit crunched discount stores springing up all around Great Britain, it seems that for smart individuals with pertinent business ideas, the recession is creating an ideal climate for new ventures to flourish.
If the recession has given us nothing else, it has paved the way for the entrepreneurs of this world to think outside of the box and develop new business platforms that simply fulfil current consumer demand.
It was recently reported that one in every 140 visits to an e-commerce site originates from a voucher portal*, proving that this burgeoning industry has a massive influence on today’s retail sector.
Offers.co.uk has reported a 400 per cent surge in visits to the site since January alone.
Steve Walsh of Offers.co.uk says: “E-commerce opportunities are infinite, but it’s about identifying consumer trends and giving people something that is useful to them and not demanding anything in return. What we are trying to do is take our successful laterooms.co.uk model and sculpt it for the high street – the online medium means late ‘availability’ updates can be made quickly to reflect real-time offers as and when they are live, with no expensive print costs to the organisation.
“These offers have always been around, either in newspapers or on retailers’ websites, but never as immediate as they are now with the advent of the online world. All we are doing is consolidating these deals into one place on a regular basis to make it easier for consumers to find what they need when they need it – it is a simple concept but a valuable resource for all consumers, particularly in the current economic climate. And what is unique to offers.co.uk is the collation of a multitude of money saving information – from sales information to 2-4-1 promotions, free gifts to discount vouchers, it’s all designed to work with the consumer in mind.”
Steve continues: “The retail world is responding to consumer demand for lower prices to keep people spending money. Sites like ours must keep their offers current so consumers don’t have to spend hours scouring the internet for a deal that may not even exist. Individuals need to be aware that not all voucher code sites are transparent nor do they do as they say on the tin!”
Offers.co.uk has pledged to make it easy for shoppers to find the best deals all year round, coupled with peace of mind that the discounts displayed are legitimate and current. The easy to navigate and well established site offers shoppers significant savings on anything from sun soaked holidays to vitamins, alongside vouchers for big household names including Tesco and Thomas Cook, Debenhams, Topshop and even the best deals on U2 tickets.
There is no hard sell or need to purchase a product to qualify for discounts, consumer simply print the vouchers featured on the website and take into store, or find codes that can be used to shop online.
For more information on the site visit www.offers.co.uk / www.vouchers.co.uk. Alternatively befriend the team on Facebook, follow them on Twitter (Offersuk) or read about the offers they are most excited about on the offers.co.uk blog.
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