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The web’s widest choice of sports and outdoor shoes is proud to include the Saucony brand to their extensive online catalogue of running shoes, hiking boots and athletic footwear.

Since their early founding in 1898 as a small shoe manufacturer in Saucony Creek, Kutztown, Pennsylvania, Saucony has grown into one of the world’s leading sports shoes brands, with a reputation for high quality performance and a dedication to running in all its forms from the road to the track and even the trail.

Having dominated the running shoe market for over 30 years, Saucony running shoes are a must have for any online retailer due to their high demand and technical performance as a range of best selling premium quality products.

Fitness Footwear Managing Director Luke Barlow said: “When it comes to running shoes Saucony is the runner’s first choice. As an online retailer for all types out sports and outdoor shoes, Saucony is an essential brand to offer our customers who demand the very best performance footwear for their activities.”

Fitness Footwear owes its success to their large customer base of outdoor enthusiasts and competitive athletes who need suitable shoes for all their leisure pursuits. So when a basic pair of trainers simply will not do, many online shoppers turn to Fitness Footwear for the appropriate hiking boots, walking shoes or running shoes.

A huge range of Saucony running shoes from all the major Saucony ranges has already been added to the website and with sales already soaring, the online retailer looks set to add many more to their extensive catalogue.

Mr Barlow also said: “Saucony are just one of the many big brands we are bringing on board. 2009 will be a big year for Fitness Footwear with many new ranges, resources and features that will give our customers an unbeatable online shopping experience.”

One recent development which ties in with the addition of Saucony shoes to range of online running shoes is the Fitness Footwear Tech Centre which makes sense of all the technical jargon used in high performance footwear, allowing customers to make an informed decision when purchasing their running shoes online.

A full explanation of all the leading Saucony technologies has been added to this valuable resource, highlighting the brand’s passion for technical leadership, new innovations and fine quality products.

As one of the world leaders in running shoes and technical innovations, Saucony has devised many new technologies, including an exclusive cushioning system for advanced shock absorption on heel strike while promoting smooth transition as the foot rolls from the heel through to forefoot and to toe-off. This was originally incorporated into a wide range of Saucony trainers as Saucony Grid technology. However, recent developments have led to the creation of the improved Saucony ProGrid cushioning system, which is built close to the foot in order to provide soft shock absorption while maintaining the low and fast profile of the shoe without compromising support or durability.

The difference between the Saucony Grid and the Saucony ProGrid technology is an added layer of Respon-Tek, which is designed to disperse the shock of impact across the foot using a blend of foams and synthetic rubber compounds.

However, it is important to note that as a brand that understands its customers, Saucony maintains their best loved styles of running shoes, often with regularly updated technologies. A fine example of this is the Saucony Jazz running trainer, which remains one of their most popular and versatile running shoes for both on and off road use, having received numerous updates over the years.

Saucony’s mission statement declares their dedication to runners as a group of enthusiastic runners themselves who believe that inspiring others to run is the greatest achievement of all, while enjoying a lunch time jog in their own pair of comfy Saucony Trainers.

As a brand that wants to get everyone running, Saucony cater for all types of runners with their enormous range of running trainers which fall into three categories: Cushioning, Stability and Performance.

The Cushion range is intended for beginners and neutral runners and includes many of Saucony’s best selling shoes like the aforementioned Jazz, Saucony Ride, ProGrid Triumph and Pro Grid Trigon.

Both the Trigon and the Ride were once the same running shoe, but years of updates and revisions have caused the one shoe to branch into two new designs in order to meet the needs of runners. So while the Saucony Ride offers soft cushioning combined with lightweight performance, the Saucony Trigon provides the same underfoot support while countering mild to moderate overpronation.

Meanwhile, the Triumph has been designed to provide neutral runners with a smooth ride utilising excellent cushioning, shock absorption and a snug, foot hugging fit. The Saucony Triumph is also, breathable and moisture wicking, making it a premium comfort shoe for running.

For runners who overpronate, Saucony offers wide range of Stability shoes. Like the Saucony Cushioning shoes, these Stability shoes have a number of styles designed for specific purposes, from the Saucony stabil which is purely for motion control while other shoes in the range offer stability combined with cushioning as well as lightweight performance.

One example which has seen many updates and new editions over the years of the massively popular Saucony Hurricane made for moderate overpronators. The latest styles of the Saucony Hurricane, incorporate many of the latest leading technologies such as ProGrid, Response-Tek, Arch Lock, and duel density EVA midsoles for responsive support while running.

The best selling Saucony Omni running shoes have also been kept up to date with many new styles. The latest Saucony Omni now features the Saucony ProGrid heel for superior shock absorption and comfortable cushioning as well as the Saucony Super Lite midsole and other performance enhancing features to prevent overpronating while increasing speed and reducing fatigue.

While catering for beginners and middle of the pack runners, Saucony also offer a smaller, elite range of lightweight racing shoes. This Saucony Performance range is intended for competitive runners, marathon regulars and track racing.

This elite range offers only a select few styles, created purely for the purpose of high performance running. This includes Saucony Fastwitch running shoes which are designed for short sprints or long distance marathon running, providing either lightweight performance for maximum speed or advanced cushioning for durable impact dispersal and long lasting shock absorption.

The Saucony Performance range also includes a number of running spikes to give track runners lightweight traction for superior grip and speed. Unlike regular running shoes, running spikes are designed to penetrate the track surface with an aggressive spike plate, gripping the ground better for more efficient energy transfer for the runner which radically increases their running speed.

With a brand new Tech Centre resource site and an ever growing range of running shoes, Fitness Footwear are dedicated to promoting the Saucony brand while to providing their customers with all the necessary information they need in order to make a well informed purchase.

So for all the essential styles of Saucony sports shoes, Fitness Footwear not only offer first rate advice and detailed product information, but free UK delivery on all items as well.

Source: Fitness Footwear

This press release was distributed by ResponseSource Press Release Wire on behalf of Fitness Footwear in the following categories: Men's Interest, Health, Women's Interest & Beauty, Sport, Retail & Fashion, for more information visit