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Cause + Affect today announced the launch of their new range of ethical Polos to coincide with World Fair Trade Day on May 9th 2009. A UK first, both Men’s and Women’s Polos are made from certified fair-trade in-conversion organic cotton and embroidered with the Cause + Affect butterfly logo. Initially available for pre-order at a cost of £30, Cause + Affect will donate £10 to WaterAid for each Polo sold before they arrive in stock on 6th July 2009.

Available in 4 colours; Black, Red, Navy and White, these Polos are only available online from 9th May from the Cause + Affect website. The cotton used in the manufacture of these garments is grown at a co-operative farm in India and the Polos are then manufactured at a fair-trade certified factory nearby.

In-conversion cotton is grown on land which has only recently been converted to organic methods. Farmers often experience an initial drop in yield whilst not being able to obtain premium organic price for their crops. Cause + Affect is therefore proud to be supporting farmers making this difficult but important transition to organic farming.

Since their launch in April 2008, offering just a few t-shirt designs, Cause + Affect has continued to grow adding further t-shirt designs and more recently hoodies to its range of ethical high street fashion. All products are made from 100% certified fair-trade and organic cotton.

World Fair Trade Day is a global festival of fair-trade with events organised across 70 countries. For more details please see

Company Information

Cause + Affect is a new clothing brand created to design and manufacture clothing for ethical living.

Started just over a year ago by three young professionals concerned by the level of exploitation within the clothing industry, our aim is produce ethically made clothes that people want to wear, enabling them to both look good and feel good.

We believe in doing things the right way and helping to positively affect the world we live in.

To find out more please visit, email us at or call us on 0118 9310177.

This press release was distributed by ResponseSource Press Release Wire on behalf of Cause + Affect in the following categories: Men's Interest, Leisure & Hobbies, Women's Interest & Beauty, Environment & Nature, Retail & Fashion, for more information visit