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60,000 marketers will have instant access to contact lists specifically targeted to their needs

LONDON, UK – 29 April, 2009 – Alterian (LSE:ALN), the leading international integrated marketing platform provider, today announced a partnership with Jigsaw, the world’s leading provider of community-driven, business to business company and contact information, whereby Jigsaw will use Alterian’s industry leading platform to improve the performance and manageability of its database.

More than 800,000 members contribute to Jigsaw’s business directory, which is available to more than 7,500 SMB and 800 Enterprise sales, marketing and recruiting corporations worldwide. Through this partnership, Jigsaw will leverage Alterian’s platform to manage contact lists, sophisticated queries, data visualisation, reporting and analytics.

“We are expecting great results from our partnership with Alterian,” said Kevin Akeroyd, chief operating officer, Jigsaw. “As our business contact database continues to grow, it’s more important than ever that Jigsaw is powered by a flexible, analytics-driven database management tool that can provide more targeted responses and insight from Jigsaw. With the implementation of Alterian’s platform, we will be able to enter a query, get a report and initiate outreach immediately.”

“We have been following Jigsaw’s successful application of its unique user-generated approach and have been pleased with the results, delivering marketers the information that they need to engage their prospects by targeting their marketing efforts and ensuring messages are delivered to the most receptive audience,” said Michael Fisher, senior vice president sales and marketing, the Americas, Alterian. “We look forward to our strategic partnership with Jigsaw and are excited to see such positive results coming from Alterian’s analytical tools.”

About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through our industry leading tools, such as the Alterian Messenger email platform, and the award winning Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit

About Jigsaw
Jigsaw ( is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 800,000 members. Today, the Jigsaw community and more than 800 enterprises use the Jigsaw directory to access information for 12 million business contacts and 2 million companies. Jigsaw delivers low-cost and easy access to high-value business information that can be used to identify key decision makers and people for purposes such as sales, marketing, recruiting and customer service. Founded in 2004, Jigsaw is located in San Mateo, Calif. and is funded by Austin Ventures, El Dorado Ventures, and Norwest Venture Partners.

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For more information, contact:
Hannah Smith
Ruder Finn
+44 (0)20 7462 8900

Karen Gibbons
+44 (0)117 970 3200

This press release was distributed by ResponseSource Press Release Wire on behalf of Ruder Finn UK in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit