…new web analytic solution helps travel companies, agencies and hotel chains maintain competitive positioning and increase customer loyalty…
(Vienna, Austria) – 12 May 2009 - Lixto Software (www.lixto.com), the Web intelligence company, today announced the release of its Travel Online Market Intelligence (OMI) solution. This new SaaS-based solution offers travel companies, travel agencies and medium to large size hotel chains a modular approach to providing online market intelligence to help them maintain a competitive advantage in the market. Through its enterprise-class reporting infrastructure, Lixto Travel OMI provides online travel companies with a detailed, accurate and complete market picture relevant to identifying market opportunities to help them run their businesses as efficiently as possible on a day to day basis, including features such as room rate parity checking across different channels and companies.
Lixto Travel OMI is designed to be used by revenue and pricing managers in online travel companies and other organisations to increase revenue and profit through higher average daily rates and higher occupancy levels. Important market events such as competitor sell-outs or oversupply situations can be detected faster and with less manual effort. Rate parity checks on different distribution channels can be automated leading to a more stringent execution of the pricing strategy and distribution agreements.
The market data is obtained from aggregated information derived from predefined websites. This information is then consolidated and visualized in an enterprise-grade analytic application framework that utilises Cloud Computing. Preconfigured dashboards and reports empower pricing and yield managers to identify important market events faster and to turn information into insight and action.
According to Jason Houle, VP of Travel Solutions at Lixto; "Lixto Travel OMI empowers our customers to better understand their online markets and competitive offerings, getting product information on the most granular level including product attributes such as property name, star rating, occupancy scenarios, room type, rate type, room rate, arrival and departure dates, meal plans, taxes, service fees and even cancellation policies. This allows for very accurate comparison across the peer group und ultimately leads to better pricing decisions."
About Lixto Software
Lixto Software GmbH empowers better decisions by searching & aggregating information in real-time and delivering end-to-end connectivity solutions. The company’s solutions and services are used in metasearch, online market intelligence and web process integration, thus allowing companies and end users to achieve better and more structured results for their queries.
Lixto also helps companies by automating their web-based business processes. Facts and figures about markets, suppliers, customers and competitors can be found more quickly, more accurately and are less expensive to access.
Lixto's customers are international companies in the automotive, travel, e-commerce and IT industries such as ZF Friedrichshafen, Fujitsu Technology Solutions, Voss Automotive, shopping.com, the Austrian National Tourist Office, energy provider Verbund and hotel.de. For further information please visit: www.lixto.com
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