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New research by Lloydspharmacy shows that more than a third of women deliberately buy clothes which are too small for them as an incentive to lose weight.

The study found that on average these women confessed to buying three under-size items of clothing each. This means that there are more than 24 million dresses, skirts, blouses and trousers hanging idly in Britain’s wardrobes.

Lloydspharmacy, which commissioned the research, has dubbed these garments as CARROTS: Clothes Acquired Rashly, Requiring Owners To Slim.

The research uncovered Scots as the biggest purchasers of CARROTS with one in six women claiming to own ten or more items they have bought knowing they are too small. This compares with a mere two per cent of women in London.

Christine Evans, Lloydspharmacy’s weight management specialist commented, "If slipping into a little black dress or a smaller jean size is something someone finds motivating, then buying an under-size garment could be a very sensible investment".

"Many people, women especially, have a daily reminder of their size in the form of an item of clothing they want to fit into one day. Deliberately buying these clothes could be an effective strategy. Taking control of weight loss is all about setting realistic goals and then taking action to achieve them".

However, it’s not just women who buy small clothes as a weight loss incentive; according to the Lloydspharmacy’s research, 12 per cent of men do as well.

The figures have been released to coincide with the launch of Alli weight loss management, which has gone on sale over the counter in pharmacies. Adding alli to a reduced calorie, lower-fat diet can help overweight people with a BMI of 28 or over, boost their weight loss by up to 50 per cent as it works by allowing excess fat from food consumed to pass naturally through the body.

Christine said, "The good news is that now there is a clinically proven treatment, alli, which is available over the counter in pharmacies, which can help people achieve their weight loss goals more quickly. Alli weight management is for people who are committed to losing weight and who are prepared to make the appropriate lifestyle changes. It can provide a very significant additional benefit to someone on a weight loss plan."

Christine concluded, "For people who are committed to losing weight and who are prepared to make the appropriate lifestyle changes, alli can provide a very significant additional benefit, but it’s not a magic bullet."

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About Lloydspharmacy

Lloydspharmacy has around 1700 pharmacies across the UK. These are based predominantly in community and health centre locations. The company employs over 16,000 staff and dispenses over 145 million prescription items annually.

Lloydspharmacy is the trading name of Lloydspharmacy Ltd, a wholly owned subsidiary of Celesio AG based in Stuttgart. Celesio is the leading pharmaceutical distribution company in Europe and is represented in 16 countries. With its three divisions, Celesio Wholesale, Celesio Pharmacies and Celesio Solutions, the group covers the entire scope of pharmaceutical trade and pharmaceutical-related services.

For more information please contact:

Belinda English
Citigate Dewe Rogerson
3 London Wall Buildings
London Wall
0207 282 2842

This press release was distributed by ResponseSource Press Release Wire on behalf of pr-sending-enterprises in the following categories: Health, Women's Interest & Beauty, for more information visit