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over 15,000 women and men walking the moonlit streets of London in brightly decorated bras to help raise awareness and funds for vital breast cancer causes

The Playtex MoonWalk took place last night with over 15,000 women and men walking the moonlit streets of London in brightly decorated bras to help raise awareness and funds for vital breast cancer causes.

Walk the Walk, the grant-making charity behind the challenge, aims to generate over £6 million from this event alone.

In its 12th year, the 2009 Playtex MoonWalk was the most successful and highly attended event yet. Celebrities Paul O’Grady and Sara Cox joined actresses Kate Magowan and Daisy Beaumont to Power Walk either a full or half marathon/moon spanning central London and starting and finishing in Hyde Park.

Walkers passed iconic London landmarks such as Tower Bridge, The London Eye, The Globe and Big Ben on their charity walk, passing through some of London’s most famous shopping districts and sleepiest residential streets on their marathon march to raise money and awareness for breast cancer.

Radio DJ Sara Cox said: “It was amazing! The last two miles were the toughest but the volunteers were incredible, their support really kept us going along the way. My friend Rosie and I did the Half Moon in just under four hours.”

Nina Barough, Founder and Chief Executive of Walk the Walk commented; “I never take for granted the enthusiasm and commitment our walkers make. Every year I am amazed not only by the number of people that join us but also the fantastic unity the event engenders. Women and men from all walks of life support us, each with their own personal reasons for taking on The Playtex MoonWalk challenge.

“It was a fantastic evening with inspiring warm up acts for walkers such as the BBC Big Band and singing quartet Blake. Heartfelt messages on the night from the likes of Strictly Come Dancing star Erin Boag, Dawn Porter and Sara Cox also really helped ready everyone for the challenge. As always it was awe inspiring to see the thousands pass the finish line – with some walking nearly 12 hours – and every year it just gets bigger and better.”

Dawn Porter added: “There was an amazing atmosphere the whole way round and the smiles were as big at the end as they were at the beginning. Everyone’s energy really keeps you going – under other circumstances it would be an impossible task but so many walkers have such poignant reasons for being here and that’s what spurs you on to the finish.”

Walk the Walk is currently making grants to support breast cancer research and provides funds towards equipment and facilities for people that have cancer now. Apart from raising money, Walk the Walk is also passionate about encouraging women and men to become fitter and healthier and take control of their own wellbeing.

FOR IMAGES, INTERVIEWS, OR FURTHER INFORMATION PLEASE CONTACT

Gemma Boyland gboyland@brayleino.co.uk 07939 077 021/07590735941
Melita Swan mswan@brayleino.co.uk 07590 182 873
Alison Weir aweir@brayleino.co.uk 07725 423 188


ENDS

Notes to editor:

About Walk the Walk
• Nina Barough, Founder and Chief Executive set up and now runs the grant making, health charity Walk the Walk Worldwide
• Walk the Walk organises The Playtex MoonWalk, The MoonWalk Edinburgh and The SunWalks in Bristol and Newcastle, as well as coordinating teams of women all over the world to Power Walk marathons in their bras
• HRH Prince Charles is the Official Patron of Walk the Walk Worldwide
• For more information on Walk the Walk Worldwide, go to www.walkthewalk.org or write to Walk the Walk Worldwide, Brook House, 88-100 Chertsey Road, Woking, Surrey. GU21 5BJ
• Walk the Walk has raised in excess of £48.5 million to date for vital breast cancer causes

Walk the Walk’s 2009 calendar includes:
• MoonWalk Edinburgh - Sat 20th June
• SunWalk Bristol - Sun 5th July
• SunWalk Newcastle - Sun 19th July




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