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• Dynamic Markets research shows 35 percent increase in activity from software vendors auditing licences
• 83 percent of respondents lack complete confidence that their software licensing is accurate
• 1 in 4 organisations hit by vendor audits blame whistle-blowing by former employees

York, UK – 18th May 2009 – Independent market research commissioned by Trustmarque Solutions, specialists in all facets of software management, has shown that the recession has had a marked impact on organisations’ ability to manage their software assets.

The research, undertaken by Dynamic Markets in April 2009, found that 91 percent of senior IT managers and directors in large UK organisations say their handling of software assets has been affected, with 67 percent saying that as a result of the recession they now have fewer staff to manage those assets. The reductions in personnel are most common among mid-sized organisations with between 251 and 1000 workstations (78 percent). Smaller firms with between 30 and 250 workstations have also been affected, but to a lesser extent (50 percent).

With vendors’ revenues also hit by the recession, that has led to an increase in audit activity of their current customers. 35 percent of respondents have found vendors wanting to audit their customers’ software estate to check their licensing is up-to-date and accurate. In addition, one in four organisations (26 percent) who have been hit by an audit believes it to be the result of whistle-blowing by a former employee.

Budget cuts as a result of the recession have also meant that organisations are making more software purchases online with 51 percent of organisations buying via the Web, while 16 percent of organisations say there has been panic buying of software licences to ensure that the company is protected against audits that could cost scarce company funds in challenging times.

The research does, however, demonstrate a more positive message and a rising profile for software asset management within organisations. 81 percent of senior IT managers and directors say software licensing is given more attention now than it was two years ago before the recession took hold. Indeed, the fact that the profile of software licensing has increased among more of those organisations that have experienced an increase in audits from software vendors (91 percent) against those that have not (74 percent) suggests that the audits have gained the attention of the Board. This is particularly so in the case of large organisations where 62 percent are definite about the increase in attention, against 32 percent in mid-sized organisations.

The ‘Software Asset Management: Impact of the Recession’ quantitative research by Dynamic Markets, based on a sample of 101 senior IT managers, CIOs and IT Directors at organisations with at least 250 employees and 30 workstations across all its sites, also paints an important picture of how software or end user licenses are procured within the organisation. 91 percent of respondents believe aspects of the process could be improved, with a key factor being the need for IT departments to be consulted by procurement or department heads before software licences are purchased (62 percent). 60 percent of respondents also believe IT should run a check on what software the company has prior to purchase.

Importantly, 1 in 2 IT professionals (50 percent) believe their organisations should take greater steps to re-harvest their licences when employees leave or a PC is retired. This is particularly important in the recession where organisations have seen employees leave, but may not yet have taken action to redistribute licences correlating to their machines. Meanwhile, 46 percent believe the process of purchasing software and end user licences should be less ad hoc, while 26 percent say fewer online software purchases should be made within their organisation.

Could self-auditing of software licences help organisations regain and maintain control of their software licensing situation? The vast majority of respondents believe so, and all of the organisations do carry out their own software audits. However, 1 in 2 (48 percent) only carry them out every 6 months or less frequently, with the risk that that the licensing situation may be less dynamic – or indeed, accurate - than the organisation would like.

In all, the survey points to a lack of certainty among IT professionals about their licensing regime. 83 percent of respondents are not completely confident that their organisation has exactly the correct number of software licences in place. Only 17 percent of respondents are completely sure that if a software vendor were to audit them, they would have the correct amount of licences.

Commenting on the research results, Scott Haddow, CEO for Trustmarque Solutions says, “This research has given a unique insight into the challenges that organisations are facing when it comes to managing their software assets. It is clear that IT managers and CIOs are concerned that they may face imminent challenges to justify their licensing position in the face of a rise in vendor audits. With funds scarce in the face of the recession, there is a risk for many companies that they may not be able to match up to vendor scrutiny, and may urgently require specialist consultancy to help them true up their license position before they receive notice of a vendor audit.”

To find out more, and to download a FREE copy of the research, please visit:

- Ends -

About Trustmarque Solutions

Established in 1987, Trustmarque is one of the largest software licensing companies in the UK specialising in all facets of software management – from licensing to Software Asset Management, from compliance to security and information assurance, from policies to procedures and best practice. Trustmarque works with its customers to help them make the ultimate software choices for their business in the most cost efficient way possible. Through its know-how and experience, Trustmarque can help customers avoid unnecessary IT costs, deploy best practice IT as well as mitigate the risk of IT non-compliance.

Trustmarque is a Microsoft Large Account Reseller (LAR) with Microsoft Gold Certified Partner status, as well as partnering with many other major vendors in the IT market, such as: Adobe, Business Objects, CA, Citrix, McAfee, Nuance, Sophos, Symantec, Trend, VMware and Websense to name but a few.

Trustmarque Solutions has worked with The CarbonNeutral Company (formerly Future Forests) leaders in the field of carbon management and climate change solutions to become a CarbonNeutral® company.

For more information on Trustmarque please visit the website at: Alternatively, please call 0845 2101 500 or email

About SAMpartners

Acquired by Trustmarque Solutions, SAMpartners has over 10 years experience of in assisting companies of all sizes in coping with the complexities of software licensing and, more recently, Software Asset Management [SAM].

About Dynamic Markets Ltd

Dynamic Markets is a research consultancy in its 11th year of trading. It serves a wide variety of blue-chip B2B and B2C clients across a wide variety of industry sectors. For more information please visit the Dynamic Markets website at:

For further information:

Paula Elliott
C8 Consulting Ltd for Trustmarque Solutions
+44 (0) 118 9001132

This press release was distributed by ResponseSource Press Release Wire on behalf of C8 Consulting in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit