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Teenage Parents Come Out In Support Of Controversial Baby Video Showing Live Birth In Playground
(www.hey-babe.co.uk)

‘Leaflets don’t work we need to be approached online, via text, through Bebo and others’ Young Mum Southwark

Last night on Southwark’s community radio station South City Radio 87.7 FM www.southcityradio.org teenage parents showed their support for NHS Leicester’s video depicting a teenage child giving birth in a playground surrounded by a jeering crowd.

The video has caused some controversy and was initially for a short time banned on You Tube. Liz Rodrigo from Hey Babe, the organisation that advised NHS Leicester on the video, emphasised the need to fully understand the best ways to reach young people:

“We were not trying to upset people…we looked very hard at how young people receive messages and what they wanted to receive, the internet was key…they said they were looking for something shocking or something fun and then they would forward it onto their friends”

With Southwark having one of the highest rates of teenage pregnancy in Western Europe, South City Radio 87.7 fm (www.southcityradio.org) has hosted a series of special broadcasts on the topic, with the final part ‘Too Much Too Young – In Search of a Solution’ going out live last night.

Prior to the show, the young Mums and Dad’s on the panel were shown the video (www.hey-babe.co.uk) which was made to help try and reduce teenage pregnancy in Leicester. The young parents displayed a strong a consensus that although shocking, it was very effective in approach:

“It was really shocking but it would have made an impact on me and my friends as it was on the internet. Leaflets and posters don’t work we need to be approached online, via text, through Bebo and other sites.” Young Mum Southwark

The live panel included Lisa Rajan, Southwark Councillor and Executive Member for Young People, and David Frazier from the ‘Working with Men’ organisation www.workingwithmen.org.

Rajan joined the lively debate, demonstrating how Southwark was helping to tackle teenage pregnancy:

‘With views such as “I don’t like wearing condoms. I like it bareback”(Young Dad, Peckham) coming out in the show it is clear that we need to spend more money on influencing young peoples views on contraception as well providing it.”

She went onto say:

“We should listen to teenagers and use the language they use. The most important thing is to ask young people what will work….I will be taking the thoughts and points of the young people on South City Radio back to the council with me.” Lisa Rajan Councillor and Executive Member for Young People

South City Radio is a key platform for the community and young teenagers to get their points across to government. After the show, South City Radio passed on the points raised by the panel to Children’s Minister Beverly Hughes MP.

The show follows on from South City Radio’s Teenage Pregnancy Audio Documentary last week, which illustrated the reality of being a parent so young including individual sacrifice, financial situations, education and family support. Go to www.southcityradio.org to listen back.

www.southcityradio.org

END

Contact:

Open Door PR. Gail Walker. gail@opendoorpr.co.uk . 020 8693 4436
Pictures available on request

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