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It does the job of an ordinary baby cradle but it does it better

Anyone tuning into BBC1’s The Apprentice last night might have spotted the appearance of the Eco Cradle being pitched to the teams by Paul Tuite, founder of online eco store, ECOutlet.

The Eco Cradle was originally picked up by the production team back in 2008 and following a successful pitch to the producers, it then went on to become one of the final products up for consideration by the two teams Ignite and Empire aired in last nights episode ‘The Baby Show’.

Paul Tuite of ECOutlet commenting on pitching to the contestants said “The Eco Cradle may not have made it to the final stages of the baby fair but through our participation in the programme we familarised ourselves with the product inside and out and our enthusiasm for promoting the Eco Cradle is now greater than ever. It truly is an innovative and intelligent piece of design and if given support by the public could become a staple and sustainable piece of furniture design suitable for newborns and environmentally conscious families across the UK”

The Eco Cradle is a cardboard cot which is perfect for purpose in that it is designed to cater for a baby’s first few months in the home. It does the job of an ordinary baby cradle but it does it better.

Aside from the environmental credentials, it is the design of the Eco Cradle which makes it stand out from the crowd. The Eco Cradle arrives flat packed and the unit consists of three tough and durable yet surprisingly light cardboard sections which slot together providing an assembled structure which is extremely sturdy and safe, having successfully passed a weight load test of 40kg.

The beauty is in the assembly which takes a matter of seconds and results in a truly portable piece of furniture. The Eco Cradle will flat pack in the boot of the car making it perfect for travelling and for grandparents or babysitters. Unlike a conventional carrycot there are none of the dangers or hassles involved in transporting large pieces of furniture up and down stairs, simply disassemble and reassemble elsewhere – the whole process takes seconds with no requirements for tools.

The environmental credentials of the Eco Cradle are also without question, admirable and unique in its field. It’s made from over 60% recycled material and is completely recyclable. The structure is protected by an environmentally friendly non-toxic, non-hazardous fire retardant and all adhesives, print colours and additives are water based and non-toxic.

Once the child has outgrown their first cradle, there is no bulky piece of unwanted furniture taking up space in the home, the Eco Cradle is easily disassembled and stores away neatly. If no further carrycot requirements are predicted, the cardboard structure is completely recyclable.

The Eco Cradle comes with European safety standard certificates.

Notes to editors: The Eco Cradle is available from and retails at £53.99. Hi-res cut-out and lifestyle images are available upon request.

Contact for further information and hi-res images:

Paul Tuite
Tel: 020 7272 7233

This press release was distributed by ResponseSource Press Release Wire on behalf of ECOutlet in the following categories: Children & Teenagers, Home & Garden, Women's Interest & Beauty, Environment & Nature, for more information visit