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LONDON 21 MAY 2009:

According to a new survey by global research specialists Hall & Partners, just over 2% of people believe that politicians are the most ‘trusted professionals’, lagging behind estate agents (6%), used-car salespeople (5%) and bankers (21%). Lawyers come out top (55%) followed by builders (21%). The latest findings are from ukNOW, Hall & Partners’ nationally representative survey of 2000 people, hot on the heels of the explosive ‘expenses-gate’ scandal.

The survey also reveals that more people trust the US President Barack Obama (24%) to run the country than Prime Minister Gordon Brown (6%), Conservative leader David Cameron (14%) or Liberal Democrat leader Nick Clegg (3%).

Celebrity culture is far from dead with over half the people polled saying that a celebrity would do as good a job as a politician in running the country; Sir Alan Sugar is the clear frontrunner (25%) followed by actress Joanna Lumley (17%). Esther Rantzen, the TV presenter proposing to stand as an independent ‘anti-sleaze’ candidate - polled 6% of the vote.

In light of these findings, Hall & Partners European CEO, Deborah Mills, said: “The results suggest that a dark shadow continues to loom over Westminster. Thanks to ukNOW, Hall & Partners can give a valuable insight and illuminating snapshot of what people think of the popular culture and political issues of the day.”


For further information about this latest survey from Hall & Partners new polling tool, ukNOW, please contact:

Ali Jones, Head of Media Relations, Hall & Partners
Tel: +44 207 1734635 E:

About Hall & Partners:

Hall & Partners is a global specialist brand and communications research agency offering innovative ideas at every stage of the planning cycle. Hall & Partners’ models continue to revolutionise thinking in the advertising industry and have led to new ways of developing and evaluating brands and communication.

DAS (Diversified Agency Services) is the world’s largest holding group of marketing services companies. A division of the Omnicom Group.

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