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The best ideas to mobile easier to use are announced at the MEX Conference in London

London 26th May 2009, MEX, The Mobile User Experience – The MEX Mobile User Experience Awards have been presented to an audience of more than 100 of the mobile industry’s leading innovators, including representatives of all the major handset manufacturers and several network operators.

The second MEX Mobile User Experience Awards, sponsored by Nuance, Immersion, and Digital Communications Knowledge Transfer Network (KTN), has been an open design challenge to the mobile phone industry, designers and students, and seeks to make using mobile devices much more easy and intuitive.

The winner of MEX Innovator of the Year was Aaron Rustill a student that created a Digitag – enabling users to secure and personalise any mobile phone with the touch of a thumb. scooped the prestigious Commercial category (for a product launched in the market) with an application called “nru”. This lets people find things to do based on where they are in a city. Uniquely the application enables you to point a phone to see sites and attractions in the direction that you are facing. The application works on the T-Mobile Google G-1 phone and is available in the United Kingdom.

Marko Balabanovic, Head of Innovation at labs said: “ is about enabling people to have the best experiences not only when they travel but whenever they do anything in their free time. We all love to find great new attractions, either when travelling or close to home. This application makes it easy for people to see what is around them and find their way to great new experiences in a City.”

Marek Pawlowski, the founder of MEX said: “We were overwhelmed with the number and quality of the entries we received in this year’s MEX Awards. We all use mobiles every day and the awards enable people to use their creativity to put mobile technology to good use in new and exciting ways such as the labs nru application.”

Other winners at the MEX Mobile User Experience Awards were:

Student Category: Happy Handsfree, by James Slater. The Happy Handsfree is a bright mobile communications device that would be purchased by parents and used by children. The device enables parents to keep in contact with their children via a mobile device worn on the wrist. The device has a microphone and speaker and enables children to stay in touch without hold a phone next to their head.

Freelance Category: The Doo Phone, by Rhys Cooper. Inspired by working with people with leaning difficulties, Rhys Cooper created the Doo Phone, to enable some of the people who need to keep in contact most to do so easily. The Doo Phone has a very easy to use mobile phone interface. The phone has a picture based speed dialling system enabling users to select the image of the person they want to call. Images and numbers are displayed in high contrast and a large font format.

Professional Category: Little Spender by Ribot. Little Spender is an application that enables anyone to keep a closer eye on how they spend their money. The application is easy to launch and use and includes gaming elements to make the application fun and rewarding. Little Spender is aimed at anyone who has month left at the end of their money and needs to keep a closer eye on their spending in a simple and fun way.


Notes for Editors:

The MEX Awards 2009 Winners and runners up in full.

MEX Mobile User Experience Innovator of the Year

Student category – Products developed by students or young designers
Winner: Happy Handsfree
Short-listed: Guide Box & Texture Messaging

Freelance category – Products developed by self-employed individuals
Winner: The Doo Phone
Shortlisted: TouchType Express & One: One-Click Access to Bluetooth

Professional category – Products developed by companies in the mobile industry but not launched commercially
Winner: Little Spender
Short-listed: TheAlloy 01 Phone User Interface & Tx12, Text Phonetics.

Commercial category – Products developed by companies and already launched in the market
Winner: Nru
Short-listed: BabyCenter goes Mobile! & Mobile festival website
View all the award winners at:

About the MEX Awards 2009

The MEX Awards 2009 where awarded by a panel of independent judges including Ken Blakeslee, Chairman, WebMobility Ventures; Steve Busfield, Head of Media & Technology, Guardian News & Media; Rudy de Waele, Founder, dotOpen & M-Trends; Tim Green, Editor, Mobile Entertainment Magazine; Mike Grenville, Founder,; and Marek Pawlowski, Founder, MEX.

About MEX

MEX helps executives to gain a deeper understand of customer behaviour and translate that knowledge into better mobile products. The key objective is raising awareness of user experience issues as a strategic priority for everyone in the value chain, encouraging the mobile industry to put consumer needs at the heart of the industry.

For more information about MEX:

Chris Bignell
XL Communications
Tel. +44 7834 020460

This press release was distributed by ResponseSource Press Release Wire on behalf of XL Communications in the following categories: Consumer Technology, Computing & Telecoms, for more information visit