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The BCOJ study published today indicates that relaxation and breathing techniques do not improve birth outcomes nor do they improve a womans satisfaction with her birth experience.

Women who have learnt Natal Hypnotherapy strongly disagree. Feedback from women using these techniques show that not only do they provide them with natural pain management skills (with over half needing no drugs and 64% saying the techniques helped them manage the pain), but the knowing the techniques also increased their satisfaction with their birth
experience (with 97% recommending Natal Hypnotherapy to others).

"Natal Hypnotherapy has given me a relaxed pregnancy, labour, birth and a relaxed baby with a wonderful family"
Linder Ager

With increasing concerns over the use of epidurals, women are progressively taking a more assertive approach to managing their pregnancy and birth experience with the award winning Natal Hypnotherapy CD range. Encouraging preliminary research suggests that repeated pre-natal use could lead to a significant reduction in the labour intervention.

The powerful self-hypnosis techniques used by more than 25,000 UK mums are similar to those used by international athletes, combining deep relaxation and guided visualisation to prepare the mind and body for an easier, less painful and often less interventionist birth. As a result they are also being explored by many midwifery professionals in the UK seeking effective ways of helping women to prepare for and give birth more comfortably and as a practical antidote to the drug-dependent labour management culture which is of increasing concern for National Health Service. The British caesarean rate soared to 22% from 9% in 1980 (12% higher than the rate deemed appropriate by the World Health Organisation), however the caesarean rate of women using Natal Hypnotherapy is only 15% in comparison*.

Founder Maggie Howell, advises that using the Natal Hypnotherapy CD range as a complement to more traditional birth preparation techniques, has allowed mothers to remain relaxed, involved and in control, being conversant and aware of the experience. Being so relaxed leaves no room for the fear and tension which contribute towards much of the pain of childbirth and increases the release of a women's natural pain killers (endorphins) and blood flow, making contractions more effective so reducing the need for intervention and length of labour.

The CD range addresses a women's physical and hormonal developments and supports her emotional needs at all stages of the birthing process from conception, through the trimesters of pregnancy and post-natally.

Client comments

"I can honestly say I did not feel pain during my amazing birth."
Charlie Paris

"Before using your Pregnancy relaxation CD I was terrified of the birth. Your CD has really helped me to prepare for the birth so I was calmer as the labour started."
Collete Simpson

"our Birth preparation CD enabled me to have the type of birth I really wanted. Third baby and the first with no drugs."
Kathy Engles

The Natal Hypnotherapy CD range is available from retailers including the National Childbirth Trust, Babyworld, Foyles and the NutriCentre as well as directly from Natal Hypnotherapy. Individual CDs retail at £16 or £50 for the 4 CD pack. It can be ordered by calling tel. no. 01428 712615 or on-line at, with guaranteed
delivery within five working days on the UK mainland.

- ends -

Notes to editors

Self-hypnosis CDs in the Natal Hypnotherapy range are:

The IVF companion
Prepare to conceive
Overcoming morning sickness
Pregnancy relaxation
Hospital birth preparation
Home birth preparation
Prepare for a Caesarean
VBAC preparation
Fast post natal recovery
Breastfeeding Companion
Relaxation and Stress Management

Natal Hypnotherapy research
*769 women who had used hypnosis during their pregnancy took part in a
12-month on-line survey carried out by Natal Hypnotherapy. Only 15% ended
up with a caesarean compared with the national rate of 23% and 64% felt that
self-hypnosis had helped them to cope well with pain during birth with over
half needing no drugs at all.

A staggering 90% said using the Natal Hypnotherapy self-hypnosis programme
had increased their feelings of calm before the birth with 85% being able to
overcome their fear of giving birth. 72% reported feeling calm during the
birth with 66% feeling more in control during the birth. These findings
show a significant difference to the findings in 2000 by a Pregnancy & Birth
Magazine survey showing 87% of pregnant women were frightened of giving

95% of women felt they had benefited from using the programme by having a
more positive pregnancy and birth experience, regardless where or how the
women gave birth.

Natal Hypnotherapy was founded by UK clinical Hypnotherapist, Maggie Howell
(d. hyp. c.hyp, LHA, UK HypReg) following the birth of her own two children
which she delivered almost pain-free and as a result of her research and
hypnotherapy work with individual mothers and antenatal groups.

For further information contact:

Maggie Howell Tel. 01428 712629 Fax 01428 712615

This press release was distributed by ResponseSource Press Release Wire on behalf of Natal Hypnotherapy in the following categories: Women's Interest & Beauty, for more information visit