Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

What with the hectic pace of modern life it is no wonder that modern families are spending less and less time together. In fact, the average family manages to spend just 45 minutes a day together, according to a new poll published today by YoungPoll and OnePoll, with most of that time spent in front of the TV.

First Choice conducted their own, similar survey back in 2008 and found that families spend an awful lot more time together when on holiday, with 87% of families spending four or more hours together a day on holiday, compared to just 15% of families spending the same amount together when at home. First Choice therefore, understands exactly how precious family holidays are, which is why they have so many family friendly hotels where families can have fun and build lasting memories together.

The Holiday Village is a concept unique to First Choice, and was born out of customer feedback on what would make their ideal holiday. As well as offering plenty of Kids Academies to allow parents a break and the kids a chance to try new things, they also have a whole range of activities for families to do together.

The YoungPoll found that 21% of families described themselves as ‘digital families’ and found that traditional family activities such as reading together and playing sports had declined in favour of watching TV and playing computer games. First Choice Holiday Villages provide opportunities for families to reconnect and play sport together (rather than via a games console) such as ‘Lads and Dads’ football tournaments, raft building and high ropes courses with In2Action, the UK activity specialists.

By taking up the all-inclusive option mums and dads can escape household chores of cleaning, cooking and washing up, which 35% of mothers, in the recent poll, said got in the way of spending time together.

So why not celebrate National Family Week by booking your 2009 family holidays to a Holiday Village, and look forward to spending some quality time together and having some serious fun in the sun!

Tommy Lynch, Product Development Manager for Families at First Choice, says: “At First Choice we understand how important family holidays are, which is why as a company, we have spent the last few years developing and improving our family holidays. A great family holiday is not just about good childcare, it’s about having fun together, which is why First Choice Holiday Villages have a wide range of activities, that families might not get the time or opportunity to do at home such as zip lining or Family Olympics.”

First Choice offers seven night family holidays in Turkey staying all-inclusive at the 4 Sun Holiday Village Turkey from £570 per adult, £290 for the first child and £330 for the second child based on two adults and two children sharing, departing from London Gatwick on the 7th September 2009.

For more information or to book this holiday please go to or call 0871 664 9019.

Natasha Woollcombe

First Choice Holidays / 01582 648512

This press release was distributed by ResponseSource Press Release Wire on behalf of TUI UK in the following categories: Leisure & Hobbies, Travel, for more information visit