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Beach Factory offers UV chic as charity says deadly skin cancer now threatens women in their twenties

New figures released by Cancer Research UK show that malignant melanoma has become the most common kind of cancer for women in their 20s for the first time*. With British campsites and seaside resorts braced for a bumper summer, online UV swimwear specialist, The Beach Factory (http://www.beachfactory.com ), is offering fashion conscious women a stylish way to protect their skin in the sun.

The research reveals that one young woman in her 20s is diagnosed with the most serious form of skin cancer almost every day of the year in the UK. Malignant melanoma, which can be fatal, is on the rise, boosted by a 'binge-tanning' epidemic, according to the charity. In this age group there are now twice as many melanoma cases as breast cancers.

However, melanoma is largely avoidable, and The Beach Factory offers a range of UV swimwear, clothing and accessories that combine style with serious sun protection for surf chicks, Hi-de-hi Brits and beach babes.

The company’s collection provides a tested UPF50+ protection level – the maximum UV rating for fabrics, blocking at least 97.5% of the sun's ultraviolet radiation. Sun safe items include O’Neill and Rip Curl rash shirts to wear with board shorts, fashionable beach wear from Lion in the Sun, plus sun hats and Sunsense sunscreen, highly regarded by dermatologists in the UK. Bikinis and swimsuits from leading Aussie brand Seafolly team with the UV rash shirts so teenagers can look cool but remain protected from harmful rays.

Anne Speak, director of The Beach Factory, says: “Even though our sun seems mild compared to the Med, damage from UV builds up over time, increasing the risk of skin cancer and making the skin age faster. But, despite the scary statistics, skin cancer is still the most preventable of all cancers. Whilst good weather may not be guaranteed this summer, when the sun does come out you can look good whilst protecting your skin with our stylish UV swimwear.”

The Beach Factory’s range is continually updated to provide the latest in swim and water sports wear, children's sunglasses, sun hats, aqua shoes, goggles, deck chairs, picnic rugs and windbreaks, beach towels and beach bags. Prices for woman’s UV rash shirts start from £19.95 and all items are available to buy online at http://www.beachfactory.com

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Notes for editors :

The Beach Factory is a specialist online supplier of beachwear, UV-protective swimwear, travel and beach accessories. The London-based company was launched in 2003 and is run by mother of three Anne Speak.

*Cancer Research UK and Department of Health study 2008. Latest available figures from 2005 show around 340 women in their 20s were diagnosed with melanoma in a single year.

For further information, please contact:

Anne Speak, director, The Beach Factory
Tel: 0208 332 7467

This press release was distributed by ResponseSource Press Release Wire on behalf of The Beach Factory Ltd in the following categories: Children & Teenagers, Health, Women's Interest & Beauty, Travel, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.