Brand involvement within social media is rapidly turning into a necessity, with those ignoring its importance risking being left behind and missing out on the potential for further growth, on a global scale. To capitalise on the growing demand for brands to offer a video social network , Reality Digital, the leading provider of brand focused social media solutions, offers advertisers the tools, techniques and expertise to build, manage and monetise a moderated brand-safe environment for user generated video content.
Developing fast over the last few years, sites utilising online community software that harness user generated content allow consumers to not only read what others have to say but also to upload and share their pictures and videos. User generated content can be hugely engaging, with UGC sites in the UK top 50 enjoying the attention of an average 79.9 minutes per visitor, compared to an average of 33.2 mins per visitor for the non-user generated websites (source: ComScore).
Robert Proctor, Head of EMEA commented: “Social media is about engaging with people, sharing knowledge and information, and providing a route for consumers to connect. Those companies who do not take advantage of this growing trend will be unable to reap the benefits that this ever-growing phenomenon presents.”
Reality Digital offers brands scalable social network software that can be used to build and manage an online community using the latest digital media, UGC and social networking capabilities. Advertisers can no longer simply speak to the consumer and expect to be heard, social networks enable the consumer to talk back and share opinions with both the brand and other consumers.
Reality Digital products include Reality Digital Opus, a full-service social media platform for enterprises, and Reality Digital Harmony, a self-service, entry level social media platform for small businesses and projects. Forward thinking brands top broadcasters and publishers already trust Reality Digital to develop and manage their social media communities. Both Adobe and Microsoft currently partner with Reality Digital to leverage the team’s deep social media expertise.
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