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Britain's Got Talent has been top of the viewing figures ever since Susan Boyle appeared in the semi-finals. Her videos have been watched more than those of Barack Obama.

Something important is going on, and there are lessons for business owners especially in a recession.

"The bankers who can't add up, and the MP's with no integrity create an opportunity for transparent businesses who care about their customers to thrive," explains Jean Wolfe, a marketing expert on authentic marketing.

"The public in general want to believe in something or somebody at this time of doom and gloom which is why "Britain's Got Talent" has been so phenomenally successful.

The first of Jean's 8 tips to business from "Britain's Got Talent" which help them spark in to marketing is a reminder that business and reality TV is all about the audience.

"If you or your products and service don't appeal to the audience you don't get the votes, the budget or the cash. But the biggest factor for success in addition to talent is about being authentic and letting your values and passion show. The more the audience feel they know you, the quicker they will believe you."

Setbacks on TV and in life are often not the end of the road as Simon Cowell made very clear when he described Hollie as the bravest girl. Whether you are a 10 year old girl in tears, a 48 year old spinster who had a tantrum or a business recovering from bad debt, it is about getting back on your own stage and doing what you love.

To see Jean's 8 tips for business based on "Britain's Got Talent" visit

Jean discussed "The Voice of Tomorrow" the equivalent of Britain's Got Talent for the musical theatre (which has been running for the last 3 nights at the Bloomsbury Theatre) on Marlow FM on Friday afternoon. In the studio of this community radio station was Debra Skeen, a professional singer, and Russell Scott the artistic director of "Voice of Tomorrow" phoned in to explain the importance of a showcase opportunity for young talent wanting to get into musical theatre. See

To contact Jean Wolfe email
Tel: 01628 850082
mobile 07929 787001

30 day e-course to help businesses develop authentic marketing

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