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Independent software marketplace to offer impartial advice and excellent prices

SWINDON, UK, Intel Corporation today announced the launch of the Intel® Business Exchange Software Store (Intel® BX) for the UK. The Intel BX portal provides a unique single destination for small and medium businesses (SMBs) to learn about how to address business problems with software downloads, evaluate different packages and purchase at highly competitive prices. The portal contains IT resources from Intel and from other independent industry experts, as well as user-generated software reviews – allowing SMBs to benefit from the experiences of their peers. As a special launch incentive, users will get an additional 10% off prices until 30th June 2009.

Independent research commissioned by Intel has revealed that this service will meet many of the software purchasing challenges faced by UK SMBs. 71% say there’s a lack of free, independent guidance which makes buying software confusing and 80% want one convenient site where they can browse and download software.

The launch of Intel BX in the UK, as well as Germany and France, follows the success of the US version of the site. Launched a year ago, it has already attracted a million visitors and represents a great resource for US-based SMBs, as well as a valuable channel to market for software vendors of all sizes.

“This launch represents an exciting development for Intel and for European SMBs. Intel BX provides users with a unique IT resource, to learn about, evaluate and buy software. It is also great for the ISV community – providing a channel to market for some of the small and highly innovative software companies who might otherwise struggle to get their products in front of such a broad audience,” said Wolfgang Petersen, Director, Developer Relations Division, Intel EMEA.

The number of software applications available in the UK store at launch is 250, with 50 participating ISVs. A full list of ISVs can be found here.

“In today’s economy, the goal for corporates of any size is to maximize efficiency and save money. We appreciate the business model of the Intel Business Exchange, offering a centralised repository of software coupled with the value-add service of on-the-spot information required for purchasing decisions,” said Michael Helander, Vice President Sales & Marketing, Lavasoft. “We’re excited to join this new channel and reach new customers.”

“CyberLink is a leading software company in digital multimedia software, so it’s great to be working with Intel, another market leader,” said Alice H. Chang, CEO of CyberLink Corp. “We are glad to be part of the Intel Business Exchange and benefit from taking our flagship software products, PowerDVD, PowerDirector, DVD Suite and more, to an even wider audience.”

Intel has worked with Avangate for the creation of the online store. Wolfgang Petersen commented: “From day one, Avangate has excelled in building this service. The team’s insight, flexibility and commitment have proven invaluable to the successful creation of three Intel Business Exchange sites across Europe. Avangate will continue to play a critical role in the success of this initiative in the future.”

About Intel

Intel Software provides resources, technologies, products and services developers need to create innovative products and industry-leading software solutions designed to run best on Intel platforms. Additional information is available at

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at and

Intel is a trademark of Intel Corporation in the United States and other countries.
*Other names and brands may be claimed as the property of others.

For further information, contact:

Lauren Bishop
+44 (0) 20 7107 2479

This press release was distributed by ResponseSource Press Release Wire on behalf of Digitalis Media in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit