New Suite unifies Web Content Management, Web Analytics, and Marketing Automation for the ultimate in simplicity and maximum in ROI
London, UK - 2nd June, 2009 - Sitecore, the leading provider of .NET Web Content Management System (CMS) and portal software, today announced the Sitecore Online Marketing Suite, a breakthrough for organisations wanting to unify Web content management capabilities, web analytics and marketing automation for greater customer engagement and personalisation. Sitecore’s Online Marketing Suite (OMS) helps marketers easily track and better understand their online visitors and the impact of ongoing campaigns. Marketers are now empowered with unprecedented insight and agility to adjust content for immediate and meaningful results.
Five powerful web marketing features in a single suite
Sitecore OMS is the first CMS to deliver the entire web marketing automation process in a single product. Up until now it is not unusual for companies to spend millions of pounds trying to bolt together disparate specialised packages to get what they need. Sitecore OMS unifies these web marketing elements in one application suite:
Sitecore OMS comes with built in web analytics which eliminates the need for additional coding.
Sitecore OMS analyses the site visitor behaviour by their individual ‘clicks’ and not by their web page trail. This enables it to combine analytics and content to generate more valuable insights.
The profiling methodology used enables marketers carry out advanced segmentation strategies relevant to their individual marketing goals.
Real time personalisation
With Sitecore OMS, personalisation on sites can be done in real time. This means that sites become more engaging and personalisation is done more intelligently than a mere set of basic segmentation logic.
Sitecore OMS enables marketers to explore their online campaign ROI results in to vast depths easily and accurately without having to be tech savvy.
“What in the past was available only through multiple vendors, required complex integrations, and lacked tightly knit insight, is now an elegant and results delivering solution for marketers,” said Michael Seifert, CEO of Sitecore. “An enormous amount of inefficiency existed in integrating online marketing tools with websites and their analytics. We seized the opportunity to invest heavily in our flexible architecture and easy to use interfaces to create a solution for customers that integrates online marketing and website experiences. With Sitecore’s latest technology our customers will have a significant advantage in their ability to create a targeted, personalised online experience – much like what Amazon.com has done.”
A marketer’s dream
The Online Marketing Suite’s powerful A/B and multivariate testing lets marketers easily define and execute tests. With Sitecore’s CMS delivering the website user interaction and experience, the OMS analytics data now tells the true story of a site visitor’s experience, not like the dense inconclusive third party analytics reports typically found today. As a result, Sitecore OMS presents a deeper and richer understanding of the context of the visitor experience and their profiles. For the marketer, segmentation of visitors, personalisation of their content and conversion success has never been easier.
The software measures online advertising campaign effectiveness and increases the agility of the campaign with immediate correlation between campaign initiatives and specific website goals. The campaign tracking is integrated with the site visitor session detail, recording further interests and actions automatically and providing full insight into the actual ROI of campaigns.
According to Bryant Shea, Director, Content Management and Mobile at Molecular, Inc. www.molecular.com, a top interactive agency and part of the Isobar network, “Marketers have pretty high expectations when launching their digital media campaigns – they want to engage customers with personalised content and offers but with less customisation and a faster time to market. Integrating campaign management, Web analytics, personalisation and a Web CMS into one application, certainly makes a marketer’s job easier. By providing this out-of-the-box functionality and continuing to support third party product integration, Sitecore is taking the right direction with its Online Marketing Suite.”
Boost for sales
Sitecore’s new OMS provides the business intelligence to help organisations accelerate sales and marketing interaction for maximum effectiveness. Salespeople can receive immediate information about prospects on the website including country, city, registered company name, and ongoing lead information on visitor activity, including resources downloaded, pages visited, and social content contributed. Lead scoring is automated for implicit and explicit identification of every page visited, each asset used, or any online campaign. Sitecore OMS helps marketers develop their lead nurture programs and can be easily integrated with all leading CRMs. These sales enablement capabilities allow marketing to deliver strong and qualified leads, and gives sales unprecedented knowledge about their prospects prior to engagement.
Sitecore’s Online Marketing Suite will be generally available on 30th June, 2009. For more information visit http://sitecore.net/en/Products/Sitecore-Online-Marketing-Su...
To see a demonstration of Sitecore’s Online Marketing Suite, please visit:
Sitecore’s Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured websites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth.
Thousands of public and private organisations, including national governments and Fortune 500 companies utilise Sitecore solutions for their websites. These organisations have created and now manage more than 20,000 dynamic websites with Sitecore including Microsoft, Sara Lee, Siemens, ABN Amro, Omni Hotels, Experian, WebTrends, Conservative Party, Manchester United, Bristol Airport and The Science Museum.
For further information please contact:
Paul Shlackman, BondPR,
T: +44 (0)1628 560161
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