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UK firm signs more than 200 new customers and expands into new key markets

LONDON – June 03, 2009 – Bucking the economic trend over the past twelve months, Alterian today announced revenue growth of 73 percent for the year to 31st March 2009, with particularly strong performances in the UK, Europe and Asia Pacific and on-line marketing software. Highlights for the year include:

• More than 200 new customers signed including Jaguar Land Rover, Stephens, Inc. and
• 25 new channel partnerships secured such as Targetbase Claydon Heeley and Departure
• Customer retention rates of more than 90 per cent despite the troubled economy
• Profit before integration costs increase of more than one-third (34 per cent) vs. last year
• Agreements with major partners such as infoGROUP and Acxiom extended and expanded, Acxiom extension providing for global roll out of Alterian technology announced separately today.

The full financial statement can be found at

Growth strategies

Alterian is in a prime position to drive further growth. Marketing is in the midst of an operational shift as it moves from the one-way communication of the past to a model more focused on customer engagement. No longer content with being constantly bombarded by marketing campaigns, customers are now demanding a two-way, multi-channel conversation with marketers.

Anticipating this shift, a key strategic focus for Alterian over the past year was to promote integrated marketing solutions that enable customer engagement. The company broadened its product range – including the acquisition of web content management company Mediasurface - to form an integrated marketing platform that underpins marketers’ activities in delivering increasingly relevant and measurable communication to individual customers and prospects across multiple channels including the web.

“The change of strategy for marketers means that Alterian is the best placed it has ever been, despite the wider economic situation,” said David Eldridge, CEO of Alterian. “Creating a dialogue with customers that cuts across all channels is the key to success for marketers in this new era. Alterian’s technology is essential in creating the infrastructure marketers need to make this happen.”

Customer Base and Distribution Channel

In addition to its strong financial performance, Alterian has seen progress in all areas of the business over the past year and significant momentum in terms of new customer wins.

More than 200 new end user customers were added, which included a cable TV operator, an investment bank, several high street and online retailers and numerous local authorities. Substantial progress was also seen in developing Alterian’s channel worldwide with 25 new partners signed in the period. This includes a new master reseller in India which will promote Alterian technology in the region.

Alterian is widely accepted as a core offering for database marketing services providers. A recent analysis of the UK Database Marketing Services market published in May 2009 by Forrester Research identified that seven of the top eight providers have standardised on Alterian technology to provide advanced marketing solutions. Alterian has a similar penetration of Database Marketing Services providers in North America, with ten of the twelve top providers identified by Forrester Research using Alterian technology.

“We are pleased with our performance for the year which has seen excellent progress against both our financial and strategic objectives,” continues Eldridge, “The integration of on-line and off-line data and channels, combined with Alterian’s powerful analytics capability, is enabling companies to engage with customers better than ever before. The addition of more than 200 new customers across a variety of sectors is testament to our product set and vision for the future of marketing.”

About Alterian

Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.

Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian’s Partner Network, visit or the Alterian blog at

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For more information, contact:

Annabel Kerr
Ruder Finn
+44 (0)20 7462 8900

Karen Gibbons
+44 (0)117 970 3200

This press release was distributed by ResponseSource Press Release Wire on behalf of Ruder Finn UK in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit