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As the recession continues to bite and marketing and advertising budgets are tightened across the board, brand marketers are looking to maximise the ROI potential of social media ahead of a variety of other digital media channels, according to Reality Digital,

Reality Digital’s Harmony Social Networking Software solution is an easy-to-use, self-serve social media solution for SMBs enabling them to build, configure and manage online communities to develop brand awareness, enhance audience engagement and generate revenue.

Solutions such as Harmony allow users to build from scratch an entire site akin to a video social network filled with the latest digital media and User Generated Content (UGC) along with social networking capabilities. Such sites offer a unique opportunity for brands to communicate and engage directly with their target audience.

Robert Proctor, Head of EMEA at Reality Digital explains, “A brand’s relationship with its customers is key to its success, an element which has become increasingly important in the current financial climate. Web Community Software solutions such as Harmony are perfect for smaller businesses that may be new to social media and are looking to build buzz and brand loyalty amongst their customers.”

Online communities can be utilised to raise awareness, generate buzz and interest, encourage interaction and involvement, and maintain an ongoing dialogue, unlike traditional advertising campaigns that reach an abrupt end, empowering the consumer. Used well, a Social Networking Platform enables innovative brands to capture their customers’ imaginations and allow them to drive and enforce the brand message.

Harmony is built on the enterprise-scale Reality Digital OpusTM core technology platform. Harmony customers benefit from its seamlessly integrated broad-based digital media engine, popular social networking features and comprehensive content moderation and site analytics tools.

For more information visit, or call 01858 411 600.

This press release was distributed by ResponseSource Press Release Wire on behalf of Punch Communications in the following categories: Media & Marketing, for more information visit