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London, 5th June 2009: ‘Web Marketing’, the one-day course in marketing effectively via the web from Cambridge Executive Development, to be held on Friday 26th June in Covent Garden, London, has been updated to cover the latest developments in Twitter, Blogging and Social Networks.

Requiring no specialist IT knowledge, this one-day workshop is designed to provide marketing professionals with a raft of immediately implementable techniques to raise the profile of the company’s website and increase visitor numbers. Hands-on practical sessions and advice, as well as guidance from two expert tutors, teach the key skills vital to making the most of web marketing opportunities.

According to Neil Baxter of Cambridge Executive Development, ‘Everyone knows the importance of the web as a key marketing tool, but sometimes the IT issues obscure the needs of marketing. This is the workshop that puts marketing professionals back in the driving seat. There’s no jargon or techno-speak – just solid, practical advice on how to get more traffic to your site and get the site to rank higher with the search engines.’

‘The two course presenters cover in detail the crucially important new aspects of social networking such as how to identify influential Bloggers – and, more importantly, how to devise engagement strategies for connecting with Bloggers – as well as developments in Twitter and how Tweeting can form a key part of your PR campaigns.’

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About Cambridge Executive Development

Cambridge Executive Development provides professional training in Management, Marketing, HR, Communication, Finance and Project Management Skills.

All of our Trainers and Consultants are experienced professionals with backgrounds in a wide range of roles, including marketing, PR, journalism, HR, finance and academia. Our trainers work in the UK, Europe and North America and have a track record of delivering first-class results in some of the UK's biggest and most well know organisations.

Details of all courses can be found on the CED website at

For further information contact:-

Neil Baxter at Cambridge Executive Development on Tel 0845 226 0624 or by email

This press release was distributed by ResponseSource Press Release Wire on behalf of Jacqui Green Marketing in the following categories: Education & Human Resources, Media & Marketing, for more information visit