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Today’s launch of hotly-anticipated PC reality simulation game Sims 3 has seen an unprecedented reaction by UK females, with research showing that of those who have picked up the game today or intended to buy the game in the near future, more than 70% were female.

Research by the UK’s only independent Sims 3 price comparison site has found that of the gamers to have already picked up a copy or who intended to buy the game in the near future, just 28% were male, making the Sims 3 one of the few games that almost entirely appeals to a female audience.

www.the-sims-3.org.uk is the UK’s only independent Sims 3 price comparison site, solely built to help gamers find the game for the cheapest price possible from all the major online retailers, including Amazon, HMV, Play, Game and more.

Recent news that there are now three times more female gamers than last year will not have taken into account the female demand for the Sims 3. Research today of 1,094 UK gamers has found that of the 54% who had already bought, pre-ordered or intended to buy the Sims 3, 72% were female.

Gamers rushed to buy the Sims 3 online, with thousands of hits registered on www.the-sims-3.org.uk before 5pm on the day of launch.

The game offers users the ability to create their own personal Sims, give their Sims an entirely unique personality, explore neighbourhoods seamlessly and customise everything in sight.

The developers of the Sims 3, EA, said themselves that the game was like a virtual ‘soap opera’, which may explain the reason the game has proved so popular with female gamers.

Matt Snook, head designer of the-sims-3.org.uk had the following to say,

“We’ve seen a huge amount of traffic today, which given the fact it’s the launch day for the game is not surprising. Our research throughout the day, participated in by opted-in respondents shows that UK women are interested in gaming, it just has to be the right game!”

ENDS

Editors Notes

www.the-sims-3.org.uk is the only price comparison site independent of all retailers to offer buyers the best price on the Sims 3 regardless of who that retailer is

www.the-sims-3.org.uk also offers buyers the chance to purchase the Sims 3 Collector’s Edition for the cheapest price available in the UK, as well as the cheapest price for Sims 2 Castaway and MySims for the Nintendo DS.

This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Entertainment & Arts, Leisure & Hobbies, Women's Interest & Beauty, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.