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sales-i highlights if a customer is buying one product but not another and if there has been a drop in spend

- More than 30 Integra member companies rely on sales-i for sales intelligence, gap analysis and CRM -

Solihull, UK – June 8th, 2009 – sales-i, ( the real-time sales intelligence service for front line sales people today announced that Moor Graphics, a leading commercial printer based in the North-East of England, has selected sales-i to automate its sales and customer buying behaviour trends and analysis.

Moor Graphics is a member of Integra Office Supplies, the leading office supplies and IT buying group in the UK and Ireland. Integra first offered its branded version of sales-i, named Sales Alert, to member companies a year ago with the aim of boosting their sales visibility and market penetration. Since then more than 30 companies have signed up to the service.

Amanda Edwards, Office Manager at Moor Graphics explains their decision to select sales-i “We were keen to know more about our existing customers buying behaviour and patterns; what they are buying and where the upsell and cross sell opportunities lay. sales-i enables us to do exactly that. It offers comprehensive gap analysis and is very simple and intuitive to use. sales-i highlights if a customer is buying one product but not another and if there has been a drop in spend. This visibility allows us to respond quickly, retain more customers, and maximise our share of their spend.”

Moor Graphics is also implementing sales-i ‘alerts’ and the CRM capability giving the sales team an integrated view of each account’s activities as well as buying patterns and changes.

Paul Black, co-founder of sales-i adds, “This agreement with Integra has gone from strength to strength and we are delighted to welcome Moor Graphics to this buoyant group of customers. The office products sector is a high-volume, rapid turnover industry where customer loyalty cannot be counted upon. It must be earned through vigilant sales intelligence, optimised marketing and attentive customer service and that is precisely what sales-i enables our clients to deliver.”

About sales-i
sales-i© is a real-time sales intelligence service for frontline sales people. Through sales-i, sales professionals are equipped with real-time customer buying behavior alerts which are delivered by email and text messaging, empowering them to make better informed, personalized and faster decisions which maximize repeat sales and reduce customer slippage.

sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organizations rely on sales-i to maximize their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behavior know-how resulting in more intelligent, profitable selling.
sales-i is a privately held company with offices in California, USA and Solihull, UK. For more information about sales-i visit or email

PR Contact
Carina Birt, Sarum
PR for sales-i
+44 7122 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum Consultancy in the following categories: Business & Finance, Computing & Telecoms, for more information visit