Iper Lando, the Italian hypermarket, has implemented ZBD’s epaper for retail solution in its Conselve store in Northern Italy. Over five hundred epop (electronic point of purchase) displays have been installed within the fruit and veg, delicatessen and fresh meat departments where they will be used to display price and product information, and in particular, provenance information, a legal requirement in Italy. Because of its zero infrastructure requirements, ZBD's epaper for retail solution was implemented within just a matter of weeks.
Lando, a family-run business, has been operating for more than forty years and has an estate of 12 stores located in North Italy. Its reputation has been built upon low prices and value for money, with a focus on high quality and fresh produce. Product information had been displayed through paper tags, but these were acknowledged to be a drain on resource – both in terms of the printing and paper, as well as actually getting members of staff to fix the revised price labels to the corresponding products in-store.
Lando were in the process of developing new back office software that would be located in the Head Office, and were looking for an electronic shelf label solution for their fruit and veg department – where provenance information needs to be updated frequently. ZBD’s solution proved ideal for the store with its zero infrastructure requirements and ease of implementation, combined with the ability to update pricing centrally, from Head Office.
“We expect to make significant time and cost savings as a result of using epops.” said Mr Benetollo, Lando’s IT Manager, before continuing, “The solution is ideal for us to update provenance information, which we need to do frequently and quickly. We no longer need to print a new paper label and then replace the labels at the point of purchase. We can now update this information almost instantly.”
David Rogers, VP, Sales & Marketing for ZBD said: “We are seeing a lot of interest from Italy at the moment as existing users of first generation electronic shelf labels and paper tags look to replace their outdated systems with a more innovative and capable solution that will save time, money and improve customer experience.”
Gianluca Pinoli, of Italy-based Proxima-Centauri Informatica, introduced the solution to Lando, “We are really pleased with the progress that we are making with ZBD’s epop solution in Italy. More and more grocery supermarkets are recognising the benefits of electronic shelf labels.”
On successful completion of the pilot project, Lando plan to equip their entire store with ZBD’s solution.
Notes for editors
Store images are available on request. Please email email@example.com for details.
Formed out of QinetiQ, the inventors of LCD technology in the 1970’s, ZBD is a pioneering company with its own R&D, full IPR and scalable manufacturing processes that enable it to deliver a solution with practical commercial advantages for retailers.
ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of fully graphical shelf edge label that requires no battery power to retain its image. ZBD’s epaper product portfolio provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.
For further information on ZBD, visit www.zbdsolutions.com.
ZBD Media contact:
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile)
ZBD Displays Ltd, Longford Business Centre, Orchard Lea, Winkfield Lane, Windsor, SL4 4RU, UK.
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