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MORE than 14,000 votes have been counted and the results of the prestigious
What’s On 4 Little Ones Awards 2009 are now revealed!

The award programme, which is sponsored by pioneering children’s food
company Organix and supported by Prima Baby & Pregnancy magazine, is now in
its third year. It aims to celebrate the best pre-school activities across
the UK, as voted for by parents, and to highlight the selfless work of all
the volunteers who help run groups across the country.

Competition was fierce in this year’s awards, with over 14,000 online
votes cast for more than 40 activities.

And one innovative new health and fitness activity scooped two of the
coveted awards. Runner Beans, a Birmingham-based group that run health and
fitness programmes tailored specifically for young children, won both the
Best New Activity award and the Organix Food Hero award, which celebrates
those people helping little ones learn about healthy eating.

The awards are divided into three categories: national, for activities that
are available in more than one area of the UK; local, for activities that
are based in one area of the UK, and special awards for outstanding groups
or individuals.

The winner of the Best National Baby Development Activity 2009 is Water
Babies (, a group that run baby swimming classes
across the country.

The Best National Toddler Development Activity is Sign and Sign,
( Britain’s longest running baby signing scheme,
while the Best National Pre-schooler Development Activity has been named as
Gymboree (

Runner Beans, which is run by Kate Sanderson and Jackie Moon, won both Best
New Activity and the Organix Food Hero Award. What’s On 4 Little Ones
founder Sam Willoughby commented: “What I most like about Runner Beans is
their winning formula - a strong emphasis on fun, activity and healthy diet.
It's so important to provide this activity for children up to the age of
seven. By developing great habits up to this age I'm sure good habits are
being developed for life. Runner Beans has massive potential for the future
and could go on to make a difference to many, many lives.”

Anna Rosier, MD of children's food company Organix, which sponsors the
awards, added: “At Organix we think it is important to encourage little
ones to learn about healthy food whilst keeping fit and active. Kate and
Jackie have a class with Runner Beans that combine both of these in a fun
way and much more - what a great idea!”

The Best Local Activity was named as Runaround in Dingwell, Ross-shire
( The judges said: “Steve at Runaround has demonstrated
a fantastic commitment to the children and to the community at large. We
were particularly impressed by the care and thought with which he has laid
out the play area and the fact he lays on events at no extra cost. The
parents of the children who attend Runaround are full of praise for the

Every pre-school activity in the UK has the chance to be nominated for the
awards, making the awards a true representation of how parents feel towards
what is on offer for their little ones.

What's On 4 Little Ones founder Sam Willoughby said: “Every year the
awards get bigger and better. We're so proud of all our winners who have
clearly demonstrated excellence in their field.”

Sam, who was named Practical Parenting magazine's Business Parent of the
Year in 2007, added: “I also know how much the teachers and organisers
value being nominated, they put a lot of heart and soul into their
activities so it's such a great way for us all to say thank you.”

Sam was one of the judges for the local and special awards, along with
Patricia Carswell, journalist and founder of Coaching for Mothers, and
Roberta Jerram, founder of the Giant Potential Women in Business Network.

A full list of winners and runners up can be found below. For more
information, please contact: Sam Willoughby on 05600 703224 or email


2009 What's On 4 Little Ones Award Winners

Best National Baby Development Activity

WINNER: Water Babies

Baby Sensory
Sing and Sign

Best National Toddler Development Activity

WINNER: Sing and Sign

Puddle Ducks Swimming
Water Babies

Best National Pre-schooler Development Activity

WINNER: Gymboree

Jo Jingles
Music Bugs
Water Babies

Organix Food Hero

WINNER: Kate Sanderson and Jackie Moon of Runner Beans in Birmingham

Debbie and Andrew Keeble of Ellie & Roddy's healthier children's
Steve Runaround in Dingwell, Ross-shire

Best New Activity

WINNER: Runner Beans in Birmingham

Dramabuds in South West London and Surrey
Talking Tots
Tiddlers in Liphook, Hampshire

Best Local Activity

WINNER: Runaround in Dingwell, Ross-shire

ChatterboxBabies in Watford
Little Splashers in Coventry and Rugby

Most Outstanding Activity or Class Leader

Our judges were especially looking for an activity or class leader that
went beyond the remit of their activity as well as being passionate about
what they do and why they do it. Nominations from parents were particularly
important evidence when judging this award.

The standard was so high for this award the judges have awarded a highly
commended as well as a winner

WINNER: Julie Maughan of TinyTalk in Cramlington

HIGHLY COMMENDED - Jo Tolley of Waterbabies in Dorset


Sylvia Johnstone of Hulabaloo Kids in Middlesex>
Brain MacNair of Socatots in York and Ripon>
Lynne Maclaughan of Lindy Lou’s in Barton Le Clay, Bedfordshire>
Linda Sykes of TinyTalk in Grays, Essex>

Most Outstanding Committee Led Pre-School (nb This award is not associated
with OFSTED assessment)

WINNER - Sherwood Community Centre Playgroup in Nottingham, wins £200 of
products from Mini IQ

Bolton Under 5s Playgroup in Old Basing, Hampshire
Lover and Redlynch Pre-School in Redlynch, Wiltshire

Most Outstanding Baby and Toddler Group

WINNER - Brunton Babies in Tyne and Wear, wins £200 of products from Mini

Belhaven Toddler in Dunbar, East Lothian
Jacobs Well Toddler Group in Guildford.

Editors Notes:

1. What's On 4 Little Ones is a website that was set up in March 2006 to
provide comprehensive and up to date details of classes and activities for
babies and children under 5. What’s On 4 Little Ones receives 21,000
visitors a month (over 1 million a year) and lists over 12,000 activities
across the UK for children under 5 with more being added on a daily
basis. See

2. Organix is a 15-year-old pioneering children’s food company making
organic foods for babies and young children. The company is based in
Christchurch, Dorset. Company founder Lizzie Vann was one of the team that
initiated the pioneering Food for Life School Meals programme for primary

3. Organix was created to campaign for better quality children's foods
and exists to ensure that healthy eating for children is made as simple as
it can be to offer parents a range of healthy children's foods as an
alternative to the conventional foods on offer. For more information go to

4. The winners can use the WO4LO awards logo on their website and other
marketing material and they will each receive an awards certificate.

This press release was distributed by ResponseSource Press Release Wire on behalf of What's on 4 Ltd in the following categories: Children & Teenagers, Leisure & Hobbies, Women's Interest & Beauty, for more information visit