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Rob Brickle from Bsquared Consulting and Gary Gerds from E.G. Insight recently provided a transatlantic linkup and had the privilege of being part of the International Aerospace Quality Group’s (IAQG) twice yearly general assembly. This event brought together leaders in the aerospace industry from Asia Pacific, Europe, and North America to discuss how organisations can ‘achieve significant performance improvements in quality, delivery, and consequently cost, on all products and services throughout the value stream.’

The five-day assembly was hosted by Honeywell, in Phoenix, and was attended by leaders from the aviation, defence, and space industries, including AirTran, EADS, BAE Systems, Boeing, Bombardier, Lockheed Martin, Northrup Grumman, and Rolls-Royce, among many others.

The activities of the IAQG are fundamental to introducing best practice, driving change and improving quality throughout the aerospace industry and associated supply chain.

Brickle and Gerds presented IAQG members with their recent successes in quality improvement through targeted customer feedback initiatives.

According to Gerds, “Implementing a structured method of collecting customer feedback is something that many aerospace organisations can leverage for competitive advantage. We’ve seen our partners make high-level customer engagement part of their marketing strategy, and the payoffs have been quality improvement, innovation, and in some cases dramatic cost reduction.”

Bsquared and E.G. Insight will continue to grow their involvement with the IAQG, and look forward to future events, including the next general assembly in Munich, Germany, in October 2009.

For more information about the International Aerospace Quality Group, visit

For more information about Bsquared and E.G. Insight, visit or, where you can learn more about how companies are creating competitive advantage through processes that collect customer feedback.

Media inquiries:

For more information or media inquiries, please contact Sam Fitzgerald in the UK at +44 (0)208 939 3840, or Nick Wassenberg in the USA at +1.651.288.1460,

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