The credit crunch could force up to 11 million (27%) drivers off the road this summer, as over two and a half million motorists cancel their annual breakdown cover and a further 21% of drivers opt to forgo it in a bid to cut down on household bills. Other items facing the chop include meals out (48%), new clothes (47%) and family day trips (19%).
Research from TOTAL reveals there will be 37% more vehicles on UK roads, as Brits swap summer holidays abroad for ones closer to home. This coupled with the fact that over half of UK motorists have admitted to carrying out their own vehicle repairs to save money, means the probability of breaking down this summer is higher than ever before. In fact, TOTAL estimates the absence of breakdown cover could end up costing drivers over £9million* in just call out charges, the equivalent of 6,000 all inclusive holidays to the Maldives**, 33 brand new Rolls Royce Phantoms*** or 1,125 Ford Ka’s****.
Gemma Shepherdson, Brand Manager, TOTAL explained: “With so much more pressure expected on UK roads, both drivers and vehicles are at risk of blowing a gasket. To help ease this pressure TOTAL is the first UK petrol retailer to launch free breakdown cover for its customers. We believe this is an excellent way of giving something back, a valuable service that motorists want, need and will genuinely use at a time when every penny counts.”
TOTAL Assistance offers customers free breakdown cover for 14 days with every purchase of 30 litres of fuel from its forecourts.
SUMMER DRIVING MELTDOWN
When questioned, over three million drivers stated that having a vehicle breakdown is the number one driving related incident most likely to send them to boiling point on the roads this summer. Other ‘road-rage’ gripes include; sitting in non-moving traffic (73%), road works (72%), sharing the road with inconsiderate and rude drivers (72%) and arguing over directions with partners (17%). The constant nagging from the kids asking ‘are we nearly there yet’ will send four per cent of motorists around the bend.
CLARKSON TOPS COLE AS UK’S FAVORITE ROADSIDE ASSISTANT
When asked who they would most like to rescue them with road-side assistance, Brits surprisingly voted Jeremy Clarkson over and above the nation’s sweetheart Cheryl Cole. The Top Gear presenter topped both the male and female UK poll, beating George Clooney, Daniel Craig, Cheryl Cole and Kelly Brook.
Top 5 as chosen by the UK public
1 Jeremy Clarkson 21%
2 George Clooney 17%
3 Daniel Craig 11%
4 Cheryl Cole 9%
5 Kelly Brook 7%
*For the male and female league tables please refer to notes to editors*
About TOTAL Assistance
TOTAL Assistance offers customers free breakdown cover for 14 days with every purchase of 30 litres of fuel from all of its service stations.
With every 30 litres of fuel purchased for car drivers and 10 litres for motorcyclists, customers will receive an activation card, then all they need to do is text the unique number printed on the card together with their vehicle registration to TOTAL Assistance. TOTAL Assistance will then confirm their registration and membership policy number back to the customer’s mobile phone. The cover includes home recovery and is available on all vehicles up to three and a half tonnes in weight including motorbikes. Motorcyclists need only fill up with 10 litres of fuel to qualify.
Gemma Shepherdson, Brand Manager, TOTAL concluded: “There really are no gimmicks, the TOTAL Assistance breakdown cover is completely free for customers purchasing their fuel from TOTAL, and with a little bit of forward planning, customers can ensure they are covered for the whole year round.”
See www.total.co.uk for your nearest TOTAL service station and further details on the terms and conditions.
27% of 43,181,431 driving license holders in the UK, Source: DVLA = 11658986
6% of 43,181,431 driving license holders in the UK, Source: DVLA = 2590885.8
53% of motorists claiming to carry out own vehicle repairs, research carried out by Autotrader.co.uk
*Based on 906, 8100 British motorists not having car breakdown and each call out cost is at least £100 = £9.0681 million
**Based on a £1500 all inclusive holiday to the Maldives for 7 nights flying from Gatwick with First Choice
***Based on a Rolls Royce Phantom starting at £271,000, Carpages.co.uk
****Based on a Ford Ka starting at £7,995, Carpages.co.uk
For further information please contact
Laura Watts/Tara Walker
t: 0208 846 0700
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