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The PR Training Centre is to present an extra half-day workshop on Creative Writing for Public Relations in response to demand. The workshop is designed for marketing and PR people who are called on to write creatively, especially for print and online media and for websites.

Says Jacqui Green, principal presenter at The PR Training Centre, ‘In the current economic climate more and more companies are taking their PR and Marketing activities in-house, so there has been quite a marked upswing in demand for communications skills. Writing creatively is a key skill that must be mastered to remain competitive, hence we have mounted this extra course in response to demand.’

The workshop covers all the most popular forms of writing including writing a press release, features, editorial submissions, case histories and web copy. It explains the importance of using keyword vocabularies and even covers writing effective pay-per-click adverts.

The course has two presenters, rather than one, both experienced professionals. Richard Milton is a journalist, writer and broadcaster who is the author of six books and writes as a freelance for both business publications and national dailies. Jacqui Green is head of a marketing and PR agency who is in regular contact with the media and has decades of experience in engaging the interest of journalists and editors through the written word.

The half-day Creative Writing for Public Relations Workshop will be held at The PR Training Centre, Covent Garden, London, and costs £325 plus Vat (£225 for each subsequent delegate). The workshop will be held on Monday 13 July. For further details see

Over the past four years, The PR Training Centre has trained delegates from companies that include; Carlton TV, Morgan Stanley, Associated Newspapers, British Red Cross, EMAP, Institute of Directors, Merril Lynch, BBC World Service, AstraZeneca, Wilkinsons, British Holidays, Southwest Trains, Campaign for Real Ale, Konica-Minolta, Arena Leisure, World Television, Oyezstraker, BOSE, Lichtenstein Lottery, Which? and Virgin Money.

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About The PR Training Centre

Founded in 2004, The PR Training Centre provides practical one-day and half-day courses for busy people tasked with responsibility for marketing communications, press and public relations, web marketing and other marketing functions. The Centre runs regular courses each month in London's Covent Garden. Its most popular course is the one-day Masterclass ‘PR Skills Workshop’ designed for anyone who finds themselves responsible for raising the profile of their organisation and gaining favourable media coverage.

Keywords: pr training, pr courses, pr training courses, PR skills workshop, Digital PR, Web2, Internet PR, viral marketing, trusted networks, social networking, videocasting, podcasting, e-marketing, blogging, blogosphere, viral PR campaigns.

For further information contact:-

Richard Milton or Jacqui Green at The PR Training Centre on Tel +44 020 7808 0123 or by email &

This press release was distributed by ResponseSource Press Release Wire on behalf of JGMPR LTD in the following categories: Education & Human Resources, Media & Marketing, for more information visit