Say It With Silver is not simply a silver jewellery brand, it is a fully functioning creative gift brand
For Immediate Release
Buying silver jewellery gifts for relatives and friends remains one of life’s true, selfless pleasures, but in this climate of iEverything and not enough time for anything, identifying and purchasing the right jewellery gifts needs to be streamlined as much as possible.
Throughout history, silver jewellery giftshave been given and received by the doyens of art, music, fashion and royalty, and if we fast-forward to the present day, the pure understated class of G&T's bespoke jewellery range from beautiful sterling silver rings, silver necklaces, silver bangles, silver cufflinks and silver earrings has been given an exciting creative makeover with the introduction of Say It With Silver.
The marketing principles behind this revolutionary new concept in silver jewellery gifts are simple enough create a consumer friendly, easily identifiable brand that makes economic sense in the current fiscally-turbulent period we find ourselves in, but all the while remaining true to the owner’s business ethos that has stood the company in good stead and with a fine reputation in over 50 years of trading.
The Say It With Silver Jewellery Gift Card was developed to fulfil two factors attitude and time. Being able to go to one place to buy everything you need for a specific occasion is an increasingly attractive proposition, and combined with people’s charitable attitude in the UK towards giving and receiving gifts especially silver jewellery that can be very personal Say It With Silver have taken inspiration from the silver jewellery, card and gift markets and has successfully integrated them all to stunning effect.
Instead of buying a birthday card, anniversary card, or a card celebrating any one of seemingly hundreds of occasions, then trudging round the shops both online and offline to choose a jewellery gift, the creative brains behind the Say It With Silver brand have managed to combine beautiful sterling silver jewellery gifts packaged inside a card creating what some critics are suggesting is nothing short of a genre-defining gift concept.
Utilising the simple market forces of trade volume, durable consumer packaging, realistic price points and online distribution channels that go way beyond traditional jewellers shops, the new range from Say It With Silver is all set to revolutionise how people think about buying and giving silver jewellery gifts.
Say It With Silver have worked hard to create a brand that satisfies the criteria of even the most experienced of shoppers value for money, availability and high quality silver jewellery gifts available through the brand new Website, http://www.silverjewellerygifts.com.
By 2011, it’s estimated that almost £52billion will be spent online in the UK by 32million consumers as opposed to the 2006 figures that read £30.2billion spent by close to 20million consumers at an average spend of slightly over £650 each. Say It With Silver have embraced this online culture with their stunning new Website, offering a full e-commerce facility where purchasing some of the most beautiful and innovative silver designs available today couldn’t be any easier. The brief from the executive team was straightforward take the Say It With Silver shopping experience to a new level of customer care and user-friendliness and combine it with some of the finest silver rings, necklaces, anklets, toe-rings and pendants available anywhere.
However, in a textbook example of ‘out of the box’ thinking and understanding the new and exciting markets in which a company finds itself in, the Say It With Silver brand has been targeting alternative ‘non-specific jewellery’ retail sectors online, on the traditional high street and in the out-of-town mega-complexes with the kind of success usually reserved for new products from Apple.
Say It With Silver is not simply a silver jewellery brand, it is a fully functioning creative gift brand that, like all classic jewellery and fine wine, will only improve with age, and the common trait linking all successful brands is in their simplicity and recognising and attracting their target market. There are no hidden agendas, no ingredients designed to dilute their offering and in marketing parlance WYSIWYG - What you see is what you get.
There are certain combinations of two seemingly eclectic items that work together taken on face value there appears to be no reason why they should, they just do. Pineapple and pizza is one of a thousand examples, and we can now add another into the mix greeting cards and Say It With Silver’s stunning silver jewellery gifts.
Be careful what you wish for, it may very well come true.
Say It With Silver is the latest brainchild of G&T, founded in 1955. The company grew from supplying modest hand set brooches and 9ct gold pieces through to flawless coloured stones and diamonds set into every conceivable piece of jewellery imaginable.
Towards the late 1970s, G&T offered over 3,000 different products to the trade.
As a true family business, their strong work ethic was founded against a backdrop of a sense of social responsibility and a firm belief that long-term staff loyalty is the foundation of success, regardless of the trade being practised.
While steeped in tradition, the executive team have had the foresight and vision to realise that while retail footfall has dropped over the past 18 months, to stay one step ahead of their competition and to remain an industry leader, their creative output had to undergo a transformation, and that’s exactly what’s happened.
The Say It With Silver Jewellery Gift brand is a unique concept in high quality yet affordable silver jewellery gifts for almost everyone. Next time you’re racking your brains for the perfect silver jewellery gift to give the women in your life, and with beautiful silver cufflinks as part of the range, the men in your life too, thanks to Say It With Silver, you now have your answer.
London Digital PR
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