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The average UK motorist spends two hours searching online for a car insurance quote, according to a survey by swinton, the UK's leading high street retailer of car insurance.

The poll of 1,000 Swinton customers, found that motorists are spending more time online looking for cheap car insurance, than they were doing this time last year. In May 2008 drivers spent on average one and a half hours to find an insurance policy.

Over recent years the length of time spent by motorists searching for a car insurance quote has dropped significantly, each year reducing by between five and fifteen minutes. This is the first time in five years that has seen this trend change, and Swinton is attributing the turn around on financial pressures caused by the recession.

Steve Chelton, Insurer Development Manager, for Swinton said: "The increased use and availability of the internet has had a massive impact on the car insurance industry. Motorists can now get a quote anytime, anywhere and in a short amount of time."

"Despite the huge demand for car insurance quotes online, our customers still enjoy the benefits of being able to drop in to a local branch and discuss their insurance needs face to face."

"Before purchasing car insurance we would advise all users to read through the policy thoroughly and make sure it is the best cover for their circumstances."

-ENDS-

For more information contact Michael Travers or Anoushka Foster at Manchester PR agency SKV Communications on 0161 838 7770 7770 or email Michael.Travers@skvcommunications.co.uk.

About Swinton

• With 580 branches nationwide Swinton is the UK’s largest high street insurance retailer
• Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
• Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
• With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

This press release was distributed by ResponseSource Press Release Wire on behalf of Swinton Insurance in the following categories: Personal Finance, Business & Finance, Travel, Transport & Logistics, for more information visit https://pressreleasewire.responsesource.com/about.